editorial

Articles by ExchangeWire

• Azerion's Roxanne Harley on Fragmentation Fatigue, the Four Omnichannel Disciplines and Activation in Action

  2 months ago News

  

  Roxanne Harley, head of growth at Azerion UK, expands on the biggest challenges advertisers are facing this year, focusing on fragmentation. She examines what's needed to make omnichannel campaigns work, and details how unified activation in action can look. What [...]

  AdvertiserAdvertisingFragmentationOmnichannel

• AI Killing Search? That’s Too Simplistic

  2 months ago News

  

  Kate Ross, co-founder & CEO, eight&four, takes a look at how AI is impacting search - and how it’s rewiring, rather than destroying, search behaviour. If you work in marketing, your LinkedIn, X, and Reddit threads are probably full of "SEO [...]

  AISearch

• Don’t Give Away the Advantage: Bring AI to Your Data

  2 months ago News

  

  Freddie Turner, managing director, Chalice AI EMEA, looks at the power of bringing your own AI layer in your business… In 2025, advertisers don’t just need AI - they need AI that comes to them. Too many "AI-powered" solutions still require [...]

  AIDataPrivacy

• Smarter Audiences: Closing the Gap Between Definitions & Real Behaviour

  2 months ago News

  

  In this article, Hilary Goldsmith, chief customer officer at Nexxen, outlines the evolution of targeting models and how this is culminating in greater adaptability and performance. Audience planning has long relied on segmentation. It’s how we bring structure to the chaos [...]

  AudienceTargeting

• Winning Love and Loyalty in the Age of AI’s Infinite Memory

  3 months ago News

  

  Brand loyalty, once linear, is now fluid, thanks to the rise of LLMs, and heightened expectations of personalisation. But in an era of high churn, razor-thin 2% conversion rates, economic headwinds, and fierce competition, how well are brands really keeping [...]

  AIBrandsLoyalty

• Surviving Google Zero: What's Next for Publishers?

  3 months ago News

  

  Mark Smith takes a look at what the rise of LLMs and AI summaries means for the publishing industry… The evolution of Google has always presented both headaches and opportunities for publishers. With each new update, a new set of rules would [...]

  BrandsGooglePublisher

• If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?

  3 months ago News

  

  In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand comms...

  CurationMarketingSocial Media

• “Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness

  3 months ago News

  

  JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

  DOOHMarketingOmnichannelOOHProgrammatic

• Social: So what if it’s just media?

  3 months ago News

  

  In part 2 of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ‘So What?’

  AdvertisingSocial Media

• 'Agility and Impact': the Biggest Current Opportunities in Audio

  4 months ago News

  

  From podcasts to music streaming services and smart speakers, audio content is experiencing a resurgence - bringing with it new opportunities for brands to connect with audiences in a more personal and immersive way... Aceex AceeX is an ad tech platform that [...]

  AudioPodcastProgrammaticStreaming