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Articles by ExchangeWire
"Commercial opportunities don’t get bigger than this": Lotame on the 2026 FIFA World Cup
In this Q&A with Christopher Hogg, CRO of Lotame, we discuss the opportunities for brands and marketers around the 2026 FIFA World Cup - set to be a massive global event.
AI and Programmatic: The Agentic Age?
In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026….
MENA: The Middle East is Witnessing the Rise of the Micro-Influencer
Harry Menear looks at the rise of the micro-influencer in the MENA region, as consumers increasingly resent traditional advertising. How do authenticity and AI come into play, and what does the future hold for MENA's influencer economy? It feels awfully [...]
Predictions 2026: A New Era for TV?
Predictions season kicks off with one of the hottest topics in media - the power of TV. What does our panel of industry experts think will shift in 2026?
Adsquare’s Tom Laband on the Power of Location Data in a Privacy-First Programmatic World
ExchangeWire sat down with Tom Laband, CEO and co-founder of Adsquare, to discuss the evolution of location data in programmatic advertising. Adsquare Headquartered in Berlin and operating globally, Adsquare empowers advertisers to plan, buy, optimise, and validate programmatic campaigns using cutting-edge location [...]
Powering the Future of First-Party Data Activation with AUDIENCES' Hugh Stevens
Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation, and how customer strategy should evolve...
Experian’s Sarah Robertson on the Rise of Super Signal Aggregators: What Does the Industry Gain?
Sarah Robertson, chief product officer at Experian Marketing Services, looks at the rise of super signal aggregators (SSAs). She examines what industry members can gain, from helping them adhere to privacy regulations, to enabling more precise and relevant targeting. How [...]
Transparency in CTV Advertising: What Buyers Are Asking For
Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.
Beyond Impressions: Why Attention Will Drive Media Success in 2026
Ben Foster, chief operating officer at The Kite Factory, looks at why the attention metric will drive success for advertisers next year. Attention has been a buzzword in the media industry for more than a while and, like most hot [...]
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