editorial

Articles by ExchangeWire

• Transparency in CTV Advertising: What Buyers Are Asking For

  1 month ago News

  

  Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.

  CTVTransparency

• Beyond Impressions: Why Attention Will Drive Media Success in 2026

  1 month ago News

  

  Ben Foster, chief operating officer at The Kite Factory, looks at why the attention metric will drive success for advertisers next year. Attention has been a buzzword in the media industry for more than a while and, like most hot [...]

  AttentionOptimisation

• The Browser Wars are Back, Baby!

  1 month ago News

  

  OpenAI have launched Atlas, Perplexity have launched Comet. The age of AI driven search is truly here and the fight is on for the future of the web. Harry Menear looks at the latest in the global browser wars. There has [...]

  AIGoogleOpenAISearch

• When Screens Converge: What is the Future of CTV and OOH?

  2 months ago News

  

  Johnny O'Neill of VideoElephant gathers his thoughts on what the DPAA's Video Everywhere Summit revealed about the CTV and OOH landscapes...

  CTVDOOHOOH

• Can You Vibe Target in the Outcomes Era?

  2 months ago News

  

  In this op-ed, Luc Benyon takes a look at agentic age, and the barter deal we cut when we trade in vibes... It seems the era of agentic advertising has officially begun. With the launch of Ad Context Protocol, AI-powered ad [...]

  Ad TechAITargeting

• Intent IQ's Yoad Shloosh on Privacy-First Advertising, Identity Loss and Attribution

  2 months ago News

  

  Yoad Shloosh, head of EMEA at Intent IQ, examines differences between the US and UK markets when it comes to identity and privacy-first advertising

  Ad TechCookiesDataEMEAFirst-Party DataPrivacy

• Performics' Rob Georgeson on AI Rewriting the Rules

  2 months ago News

  

  Rob Georgeson, head of performance media at Publicis' Performics, examines how AI has been changing the game.

  AIPublisherSearch

• Mobupps' Yaron Tomchin on Championing Gender Equality and DEI in Ad Tech

  2 months ago News

  

  Yaron Tomchin, CEO of Mobupps, discusses the importance of championing gender equality and diversity, equity, and inclusion (DEI) in the ad tech space. Ad tech is an industry built on disruption. Yet when it comes to gender equality and leadership [...]

  Ad TechDiversity

• Agentic AI Will Reshape Commerce, But Only Infrastructure Can Unlock It

  2 months ago News

  

  Aaron Simpson, founder of Kindred, explains why this invisible layer is about to become the most strategic asset in advertising and commerce. Kindred Kindred operates the world’s first scaled Commerce Media Network - combining a Commerce Monetisation Network, our Shopper Data product [...]

  Agentic AIE-CommerceMonetisation

• DMEXCO 2025: What We Learned About DOOH

  3 months ago News

  

  Emma Labrador, CMO at Displayce, tells us why DOOH was a hot topic at DMEXCO 2025... Walking through the halls of DMEXCO this year, one thing was striking: DOOH was not just present, it was everywhere. Panels, research sessions, and discussions [...]

  AttentionDOOHOOHProgrammatic