Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
AppNexus Announce Staff Cuts: Potential Pre-IPO Streamlining?
Today (14 October) AppNexus are announcing they will be laying off 150 staff members globally. The move will bring AppNexus’ 1125-strong workforce down to 975, representing a 13% cut. The motive behind this bold move points towards a streamlining of efforts, [...]
DoubleVerify Ramp Up European Operations: Q&A with Steve Brown, MD EMEA & Wayne Gattinella, CEO
Today (14 October), ad verification company DoubleVerify are announcing further European expansion with the appointment of Steve Brown, managing director EMEA, to lead the charge. ExchangeWire spoke exclusively with Brown on his appointment and his remit in his new role, as well [...]
Mobile Overtakes Desktop for the First Time in Latest IAB UK Ad Spend Report
Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time. In fact, it is mobile that has driven [...]
Everyone, Especially the Publisher, Wants to Retain Control: Q&A with Massimo de Magistris, GM EMEA, StickyADS.tv
How has the rise of video changed the way publishers operate? Are they prepared for the ongoing developments in this space? Speaking with ExchangeWire, Massimo de Magistris (pictured below), GM EMEA, StickyADS.tv, explains how publishers are evolving to meet the [...]
Video Will Become Dominant Growth-Driving Ad Format: Q&A with Erwin Plomp, VP RTB, Fyber
What is the state of programmatic advertising in Europe and how will it continue to develop over the next 12 months? ExchangeWire speak exclusively with Erwin Plomp (pictured below), vice president, RTB, Fyber to find out his views on the challenges the market continues [...]
Data Enrichment: The Alchemy of Data Transformation?
Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below), chief scientific officer, iotec explains that data enrichment can transform vast quantities of data, but the key is for marketers to know [...]
The Fall of Walled Gardens: Time for Transparency
How are walled gardens impacting an advertiser's ability to effectively measure digital advertising activity? They are removing the necessary impartiality required for a fair metric assessment, according to Theo Theodorou, EMEA MD, xAd. Writing exclusively for ExchangeWire, Theodorou explains how transparency [...]
Are the International Olympics Committee Scared of the Internet?
Despite many fears from across the globe about the 2016 Olympic and Paralympic Games, it was another highly successful world event. However, one particular area that brought up many questions from businesses, governing bodies, athletes, and viewers of the Games was [...]
Viewability & the User Experience: What's the Opportunity Cost?
Debates around user experience are increasingly becoming a pivotal part of the advertising industry, as advertisers continue to concentrate on ensuring their campaigns are viewable by the industry’s standards. However, asks Jason Trout (pictured below), UK managing director, Exponential, does [...]
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