Lindsay Rowntree

Chief Operating Officer

Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay

• Marketing Clouds' Data Models Make Them Slow: Q&A with Manuel Hinz, CEO, CrossEngage

  9 years ago News

  

  Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured below), co-founder and CEO, CrossEngage, which is a German company trying to solve advertisers’ cross-channel [...]

  Ad TechCross-ChannelDACHMartechTechnology

• The Brexit Hangover: Will Ad Tech Investment Be Hit?

  9 years ago News

  

  Discussion has been prominent about the impact of Brexit on the digital advertising industry, since Britain chose to leave the EU on 23 June. While many disagree on whether the impact will be positive or negative, all agree that it [...]

  Ad TechM&AMedia Spend

• The Need for Speed in Digital Advertising: Q&A with Caleb Sotelo, Director of Labs, OpenX

  9 years ago News

  

  With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably more boring aspect of page-load speed is often neglected. Caleb Sotelo (pictured below), director of labs, OpenX explains to ExchangeWire [...]

  Digital MarketingDisplayMedia SpendMonetisationProgrammaticPublisher

• Empower the Marketer & the Data Scientist: Q&A with Vijay Chittoor, CEO, Blueshift

  9 years ago News

  

  Data-driven storytelling is a challenge and a goal for many a marketer, with the ability to customise recommendations to different audiences based on brand interaction near impossible, due to the blackbox nature of existing recommendation engines. ExchangeWire speak with Vijay Chittoor [...]

  AdvertiserDataDigital MarketingProgrammaticTargeting

• Don’t Be Afraid to Evolve Your Proposition: Q&A with Paul Coggins, CEO, Adludio

  9 years ago News

  

  In a tough and competitive startup environment, European industry recognition, which applauds a company's ability to innovate in an established ad-tech ecosystem, is surely a valuable accolade for any ad-tech startup. Following Adludio's recent 'Best Ad Tech/Marketing Start Up' award [...]

  Ad TechEMEAIndustry InfrastructureProgrammaticTechnology

• Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate

  9 years ago News

  

  Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the day, no less than during the 'mobile' panel, where Mathieu Rostamkolei, vice president, Numbate was [...]

  DisplayEMEAMobile

• Why Digital Marketers Are Bridging the Data Gap

  9 years ago News

  

  Big data has offered so many promises and potential solutions to effective audience understanding and targeting; but has it delivered or is it just causing data-blindness? ExchangeWire speak with David Shiell (pictured below), CEO, House of Kaizen about how business intelligence [...]

  DataDMP

• An American Perspective: The Three Worst Things About the EU GDPR

  9 years ago News

  

  EU businesses have resigned themselves to the fact that they will have to start complying with the long-awaited EU General Data Protection Regulation and are preparing themselves for 2018. How is the GDPR perceived from the outside looking in? Kitty [...]

  DataEMEANorth AmericaRegulation

• Influencer Marketing: It's Prioritisation of People

  9 years ago News

  

  Influencer marketing is creating a name for itself as a way of connecting with highly engaged audiences through the creation of unique and shareable content. It relies on creativity and, unlike most digital media channels, people, rather than data, to [...]

  Social Media

• UK Ad Tech Industry Still Offers Opportunities for Ambitious Newcomers

  9 years ago News

  

  The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate [...]

  Ad TechM&AProgrammaticUK