Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
VOD Needs Robust Pricing Solutions at Scale: Q&A with Adam Boast, CEO, Videoflare
The video market is still set to grow at a rapid pace across devices for the foreseeable future. But as demand outstrips supply, is the subject of pricing being ignored and are new opportunities being missed? Adam Boast (pictured below), [...]
Drones Over Hollywood: An Aerial View of Video Security
As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of conversation. The uptake of drone usage in content production is soaring; but it seems that even drones are susceptible to [...]
Advanced Attribution: A Complex Problem to Solve
Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply nothing at all. For brands that want to implement attribution modelling successfully, what do they need to take into consideration? [...]
How Kids' Digital Media is Turning into a Multi-Billion-Dollar Opportunity
Advertising to children is a huge and controversial business. Turn on the TV at a certain time of day and you will be met with a barrage of adverts showcasing the latest, 'must-have' toy. Known as 'Centennials", kids today are [...]
Digital Ad Spend Fastest Growth in 7 Years: Experts Comment
The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in 2015, with all aspects of digital media seeing a growth and 60% of display ad spend being traded programmatically. The report, [...]
What Changes When Programmatic Goes Mainstream?
In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading mechanism. The last few days have been like research Christmas at the IAB with our flagship Ad spend report showing continued [...]
From Ad Serving to Full Campaign Management: Q&A with Neil Nguyen, CEO, Sizmek
In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT. In an exclusive interview, Neil Nguyen (pictured below), CEO, Sizmek, tells ExchangeWire what this new product offering means for the [...]
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