ExchangeWire PressBox

Articles by ExchangeWire

• Catalina et Happydemics: un partenariat stratégique pour mesurer l’impact du DOOH

  2 months ago News

  

  Catalina, leader du retail media dans l’activation shopper personnalisée, et Happydemics, expert des études d’impact publicitaire, unissent leurs expertises pour proposer une nouvelle solution de mesure des campagnes DOOH en magasin.  Ce partenariat s’inscrit dans une volonté commune d’accompagner les acteurs de la [...]

  BrandsDOOHRetailRetail Media

• OpenX impulsa el video en América Latina con paquetes curados de CTV y Video Premium

  2 months ago News

  

  OpenX Technologies, Inc., líder global en soluciones omnicanal del lado de la oferta (supply-side platform), anunció hoy el lanzamiento de una nueva poderosa oferta enfocada en video diseñada para el mercado de publicidad digital de América Latina, que crece rápidamente. [...]

  CTVOTTProduct LaunchVideo

• Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

  2 months ago News

  

  Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (4th November, 2025) released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan – [...]

  GamingMobilePlayersResearch

• DoubleVerify Introduces DV AI Verification™ to Identify & Manage Agent Interactions & Avoid AI Slop

  2 months ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (4th November, 2025) announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality [...]

  AdvertiserAIProduct Launch

• Adform Strengthens UK Sales Team With Two New Appointments

  2 months ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (4th November, 2025) announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and promotion of Kinga Szczerska to senior account director.  Propelling Adform’s continued [...]

  AppointmentUK

• LightBoxTV & Outra Unite to Drive Location-Led TV Planning Precision

  2 months ago News

  

  LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and [...]

  CampaignGeotargetingMarketingTV

• Domestic Abuse Charity’s Horror Ad Tops Halloween 2025 Charts

  2 months ago News

  

  A chilling new film by domestic abuse charity I Choose Freedom that highlights the real-life horror faced by thousands of women behind closed doors is the scariest Halloween ad of 2025, according to new data from DAIVID.  Ahead of Fright Night, [...]

  Ad TechCreative

• HBAgency Promotes Matteo Addabbo to Global Ad Operations Manager with Expanded Team Leadership Responsibilities

  2 months ago News

  

  HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities. This promotion recognises Matteo’s dedication, professionalism, and ongoing contribution to the company’s operational excellence [...]

  Ad TechAppointment

• Experian Research Reveals Black Friday Now Lasts a Fortnight as Older Shoppers Drive Online Boom

  2 months ago News

  

  New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, show that Black Friday has transformed from a single day into a season-long shopping event, with Brits now favouring experiences, wellbeing, [...]

  ConsumerCustomer ExperienceecommerceRetail Media

• Study Highlights How Publishers Can Optimise Performance Across Prebid Setups

  2 months ago News

  

  Relevant Digital has published new findings from a Prebid performance study, analysing server-side, client-side and parallel bidding setups across real publisher environments. The results highlight apparent performance differences among the three implementations and show how strategic testing can translate them [...]

  PrebidPublisherResearch