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Independent Study Confirms Significant ROI from Happydemics’ Brand Lift Solution
Ad tech company Happydemics today (16th September, 2025) announced the findings from a commissioned study conducted by Forrester Consulting, which found that a composite organisation, representative of interviewed customers with experience using brand lift, achieved a 47% return on investment [...]
10 Years of goTom: Swiss Ad Tech Provider Celebrates Milestone & Looks Ahead
goTom, the Swiss SaaS company for ad sales management, celebrated its 10th anniversary on September 11. Together with clients, partners, and employees, the company hosted a summer party on Lake Zurich. With BBQ, cool drinks, and music, the evening brought [...]
Novicue Unveils Critical Audio Inventory Checklist
With growing demand for premium ad placements and trusted inventory, Novicue rolls out an essential audio inventory checklist to help advertisers secure the right inventory at the right price. Inventory quality issues have been a major concern for advertisers for a [...]
Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory
Nippon Television Network (Nippon TV), Japan’s leading broadcaster, has named PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, as a Premier Partner for Sugree, its programmatic TV advertising platform. Nippon TV reaches more than 100 million [...]
United Nations Children's Fund (UNICEF) Recognises Pixalate as Key Innovator in Protecting Children’s Online Privacy
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, announced that a UNICEF "Compliance Tech" case study – under the Data Governance for Children Project – features Pixalate’s Children’s Online Privacy Protection Act (COPPA) Compliance Tool [...]
Fortune Media & Great Place To Work Name Clinch a 2025 Best Workplace in Advertising & Marketing for the Fourth Consecutive Year
Great Place To Work® and Fortune have selected Clinch for the 2025 Fortune Best Workplaces in Advertising & Marketing™ List. This marks Clinch’s fourth consecutive appearance (2022–2025). The company has also been recognised on the Best Workplaces in New York [...]
PubMatic to Unlock Hard To Reach Streaming Audiences through Flexible Buying Options with Tubi
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (11th September, 2025) announced a new collaboration to provide advertisers with seamless, programmatic access to Tubi’s premium connected TV (CTV) inventory in Australia. This marks a significant [...]
dentsu Partners with Index Exchange & Chalice AI to Build an AI-Enabled NextGen Programmatic Ecosystem
Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), and Chalice AI, have announced a strategic partnership with dentsu’s Media Practice. The two companies will form a core part of dentsu’s NextGen initiative, a company-wide transformation designed [...]
Azerion Unveils Rebrand to Reflect New Era of Growth & Connectivity
Azerion, the leading European digital advertising company, is proud to announce a comprehensive rebranding, unveiling a fresh visual identity, a newly designed website, and a revitalised presence across social platforms, highlighted by the brand’s dynamic new tagline ‘Everyone. Everywhere’. This rebranding [...]
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