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RAAS LAB Launches First-of-its-Kind Relevant Marketplace
RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (March 18th, 2025) announces the launch of the Relevant Marketplace (RMP). As the first solution of its kind in the industry, the RMP enables [...]
Taboola Reaches 10 Years in Serving Advertising on Microsoft Properties
Taboola, a global leader in delivering performance at scale for advertisers, today (March 18th, 2025) announced it has reached a ten-year milestone serving advertising on select Microsoft properties and has deepened this relationship even further. For years, Taboola has served ads [...]
OpenX Promotes Jeanne Leasure to Chief People Officer
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (March 18th, 2025) announced the promotion of Jeanne Leasure to chief people officer (CPO). Leasure’s appointment underscores OpenX’s steadfast commitment to building a high-performing workplace where empowered employees [...]
Major Changes: Attekmi Redesigns All of its Ad Exchange Solutions
Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance. Prioritising the feedback of platforms’ users, Attekmi continuously improves its products, and a [...]
“Compton Cowboys” Tops Chart Of The Most Emotionally Engaging Guinness Ads
An ad campaign featuring a group of men who rejected gang life in favour of running an urban ranch in LA tops a chart of the most emotionally engaging Guinness ads. “Compton Cowboys” leads a list compiled by creative effectiveness platform [...]
Citroën Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New ë-C3
Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million unique users with a high-impact campaign designed to maximise brand recall, engagement, and web traffic. Citroën is spearheading a new "French revolution" in [...]
Collective by Starcom & Leo Burnett e Invibes Advertising, de la mano en el diseño de la estrategia digital de alto impacto del nuevo ë-C3 de Citroën
Un lanzamiento con más de 3 millones de usuarios únicos (UU) alcanzados con una campaña diseñada para maximizar el recuerdo de marca, el engagement y el tráfico a la web. Citroën inició una nueva ‘revolución francesa’ a finales de año porque, hasta entonces, los vehículos [...]
mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads
mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. mediasmart clients can access an expanded suite of Nexd-powered creative [...]
DoubleVerify Expands Regional & Global Operations with Three Appointments
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces three key appointments in the UK. Carl Kisseih joins as lead enterprise sales director, Owen Boyne as enterprise sales director, and Chris Mort as global client partner. Kisseih [...]
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