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René Plug Appointed as Chief Revenue Officer at goTom
goTom announces the appointment of René Plug as chief revenue officer and member of the executive team. In his new role, René will be responsible for advancing the company’s growth strategy, international expansion, and building and maintaining strategic customer and [...]
Innovare per accelerare: Invibes Valuable Advertising Solutions per brand Automotive
Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, presenta la sua ultima suite di soluzioni all'avanguardia progettate per il settore automotive. Queste offerte non solo migliorano l’engagement e la brand visibility del marchio, ma riflettono anche un forte impegno per la [...]
Innovation für Beschleunigung: Invibes bietet wertvolle Werbelösungen für die Automobilmarken
Invibes Advertising (Invibes), ein Marktführer für Innovation im Bereich der digitalen Werbung, stellt sein neuestes Angebot an zukunftsweisenden Lösungen für die Automobilbranche vor. Diese Angebote verbessern nicht nur das Engagement und die Sichtbarkeit der Marke, sondern sind auch Ausdruck einer [...]
Innover pour se dépasser : les solutions publicitaires performantes d’Invibes pour les marques automobiles
Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, dévoile ses dernières solutions de pointe conçues exclusivement pour l'industrie automobile. Des offres pensées pour accroître l'engagement et la visibilité des marques et valoriser leurs actions en faveur du développement durable, préoccupation [...]
MINT Strengthens its Board of Directors with the Addition of a Global Technology Executive
MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of George Nazi as a member of its Board. George, a distinguished AI expert and globally recognised technology executive, brings extensive experience across a wide spectrum of [...]
StackAdapt und Adsquare meistern die Herausforderung der Digital-to-Physical-Attribution mit einer neuen plattforminternen Footfall-Lösung
StackAdapt, eine Multi-Channel-Plattform für programmatische Werbung, baut die Partnerschaft mit Adsquare aus, einem weltweit führenden Anbieter von Location-Intelligence-Lösungen. Die Kooperation bietet die vollständig integrierte StackAdapt Footfall-Attributionslösung auf Basis von Adsquare. Dadurch gewinnen Advertiser weltweit ein besseres Verständnis zu physischen Besuchen von [...]
StackAdapt y Adsquare asumen el reto de la atribución de la transición de lo digital a lo físico con la nueva solución de footfall de la plataforma
StackAdapt, una plataforma de publicidad programática multicanal, ha anunciado que ha estrechado su colaboración con Adsquare, líder mundial en soluciones de inteligencia de ubicación. Fruto de esta colaboración es la solución de atribución footfall totalmente integrada en StackAdapt y desarrollada por [...]
StackAdapt et Adsquare répondent au défi de l’attribution du numérique vers le physique avec une nouvelle solution de mesure de la fréquentation intégrée à la plateforme
StackAdapt, la plateforme de publicité programmatique multicanal a annoncé un partenariat de qualité avec Adsquare, un des leaders mondiaux des solutions d’intelligence géographique. Cette collaboration a donné naissance à une solution d’attribution de la fréquentation StackAdapt entièrement intégrée, alimentée par Adsquare, [...]
Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory
In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]
Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe
Index Exchange Inc. (Index), the global advertising supply-side platform, today (September 10th, 2024) announced the appointment of John Tigg as senior vice president, of buyer development, in Europe. In this newly developed role, Tigg will be responsible for driving growth for marketers [...]
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