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AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality
AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud, [...]
DoubleVerify Strengthens EMEA Leadership Team with Appointment of Two Regional Vice Presidents
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (26th March, 2024) announces two key, v-level appointments – Anna Forbes as Regional Vice President for Northern Europe and Natalie Denyer, VP, Account Management for EMEA. Scaling [...]
IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising
Today (March 26th, 2024), IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has published the first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising. The mapping presents the range of emissions models [...]
Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, [...]
Adform Appoints Katherine Thistlethwaite as Senior Commercial Partnerships Manager
Adform, the most powerful and safe media buying platform built for the game changers, today (March 25th, 2024) announces the hire of Katherine Thistlethwaite as senior commercial partnerships manager. Thistlethwaite’s appointment comes at a significant period of expansion for Adform, [...]
Acquisition of Bidstack Ltd & All Operating Subsidiaries
The executive team of Bidstack is happy to share the news of their acquisition of Bidstack Limited and all the operating entities of the Group, from the administrators of Bidstack Group PLC (in administration). The deal sees James Draper, founder [...]
IAS Earns MRC Accreditation for Integrated Third-Party Calculation & Reporting of YouTube Video Viewability
Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation from the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and [...]
Tappx Announces it is Carbon Neutral as of 2022
Tappx, a leading AdTech provider of digital technologies for mobile, website and CTV advertising, has unveiled a new major milestone on its sustainability journey, with the ultimate goal of achieving net zero emissions by 2030. With this effort, Tappx hopes [...]
Clinch Wins 2024 Artificial Intelligence Excellence Award
The Business Intelligence Group today (March 20th, 2024) announced that Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, was named a winner in its Artificial Intelligence Excellence Awards programme, [...]
Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution
Lumen Research, the global attention technology company, has announced a rich media attention measurement partnership with Snapchat that allows advertisers to measure attention across the platform’s range of unique advertising formats. Since 2021, Snapchat has been working with Lumen’s patented eye-tracking [...]
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