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IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has published the first version of its Pan-European Retailer Digital Advertising Capability Map. This is the first Map of its kind produced by an industry association [...]
Adelaide Unveils 2024 Outcomes Guide
Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success stories connecting attention and full-funnel advertising outcomes. The guide encompasses 45 case studies across 18 verticals, showcasing how Adelaide’s AU metric [...]
Integral Ad Science Accelerates APAC Expansion with Multiple Market Launches & Senior Appointments
Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand, and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation [...]
Digitale Medier 1881 Announce Strategic Partnership with Pubstack After Achieving 30% Programmatic Revenues Uplift
Pubstack, a leading programmatic advertising solution for publishers, proudly announces its continued partnership with Digitale Medier 1881, a subsidiary of the renowned 1881 Group. The collaboration resulted in a remarkable 30% increase in programmatic revenues for Digitale Medier 1881, positioning [...]
DoubleVerify Bolsters Media Authentication on Meta
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With [...]
NumberEight Secures $2.7m Funding to Deliver AI-powered ‘Privacy-First’ Solutions for the Ad Industry
NumberEight, a London-based startup using on-device AI to deliver ‘privacy-first’ identity solutions for the advertising industry, has raised USD$2.7m (£2.1m) in Pre-Series A funding led by ACF Investors. The investment will be used to drive commercial growth, bolster product development, [...]
Adform & Samba TV Partner to Propel CTV Targeting Capabilities in 5 European Markets
Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (January 16th, 2024) announce the launch of new CTV targeting [...]
Ogury ernennt Mathieu Azorin zum Regional Managing Director für Frankreich und Benelux
Das Werbetechnologieunternehmen Ogury ernennt Mathieu Azorin zum regional managing director Frankreich und Benelux. In Azorins Aufgabenbereich fallen damit die Leitung und der Ausbau der Geschäfte von Ogury im französischen, belgischen, und niederländischen Markt. Ogury ist ein globaler Anbieter von Werbelösungen, [...]
Ogury, Mathieu Azorin nominato Regional Managing Director per Francia e Benelux
Ogury, leader nelle soluzioni di advertising alimentate da dati esclusivi e fondata sulla privacy, ha annunciato oggi la nomina di Mathieu Azorin in qualità di regional managing director per Francia e Benelux. Azorin guiderà l’organizzazione di Ogury in queste aree, [...]
Ogury Appoints Mathieu Azorin as Regional Managing Director France & Benelux
Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (January 16th, 2024) announced the appointment of Mathieu Azorin as regional managing director of France and Benelux. Azorin will lead Ogury’s operations in the regions [...]
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