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IAS is a Partner of the Equativ Curation Platform
Equativ, the leading global independent ad tech platform, today (June 27th, 2024) announces the availability of Integral Ad Science (IAS) pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a leading global media measurement and optimisation platform, will use its [...]
Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute
Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition among the top 25 retail media commerce marketers by the Path to Purchase Institute. “P2PI’s [...]
Taptap Digital Announces Partnership with League-M Europe to Expand Growth into Germany & the DACH Region
Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria, and Switzerland selecting League-M Europe as [...]
Content Ignite Introduces Ads.txt Insights Tool for Enhanced Publisher Ad Revenue Transparency
Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed to assist publishers in optimising their ad revenue by maintaining accurate and up-to-date ads.txt [...]
79% of UK Auto Intenders Open to Switching Brands, Teads Reports
Teads, the global media platform, has revealed the UK findings of the company’s latest global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide." Based on research conducted across 17 markets, the latest findings shed light on the [...]
Opti Digital: Liderazgo y expansión en el mercado Español de Ad Tech
Opti Digital, la ad tech Europea fundada en 2018, continúa su expansión en los mercados americano y europeo y sigue su consolidación como referente en la industria publicitaria digital española, gracias a su tecnología propia de inteligencia artificial. Opti Digital alcanza [...]
MGID Partners with Memorable to Enable AI-Driven Predictive Performance Analysis
MGID, the global advertising platform, has today (June 25th, 2024) launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis. Hosted by MGID’s fast-growing platform, the new Performance Prediction [...]
Viant Expands Carbon Measurement Capabilities with Cedara
Viant Technology Inc., a leading advertising technology company, today (June 25th, 2025) announced a strategic integration with the Carbon Intelligence Platform Cedara. This partnership aims to provide comprehensive carbon measurement capabilities for advertisers as well as for Viant’s own corporate emissions. [...]
Mantis Announces Fiona Salmon as New Managing Director
Mantis, a leading brand safety and contextual advertising solutions provider for publishers, advertisers, and agencies, has announced Fiona Salmon as its new managing director. Starting her role on the 17th of June, Fiona will take responsibility for accelerating growth across [...]
NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence
NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts. Using NumberEight’s AI-powered Behavioural Intelligence with [...]
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