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Adform Bolsters UK Operations with Two Significant Manchester Appointments
Adform, the most powerful and safe media buying platform built for the game changers, today (February 19th, 2024) announces the strategic appointments of Gary Humphreys and Martin Roberts as sales directors. The move marks a giant leap in Adform’s mission [...]
IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2024. The main findings highlighted that the vast majority [...]
As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data
Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its commitment to enabling data collaboration with the launch of Lotame Collaborate. Available through Spherical, Lotame's comprehensive end-to-end data collaboration platform, [...]
MGID Revamps Ad Campaign Planning and Execution with New and Intuitive AI-driven Platform
MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the [...]
Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through Exclusive Agreement with PeerLogix
Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 15th, 2024) announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like [...]
Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research
New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [...]
DoubleVerify Enhances Proprietary ‘Made for Advertising’ Measurement & Protection Solution with Tiered Brand Suitability Categories
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific [...]
Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements
Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer. With an extensive background in Machine Learning, Data Science, and Artificial Intelligence, Dr. Jon Morra is positioned to [...]
Adelaide Partners with Unwind Media to Enhance Media Quality Standards
Adelaide, the industry leader in attention-based media quality measurement, has announced a partnership with Unwind Media, a leading developer of casual games. With this collaboration, Unwind Media can now assess the probability of attention and impact across all its offerings, [...]
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