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Connatix Releases New State of Video Report
Connatix, the leading video technology company for premium publishers and advertisers, released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers. The report, titled, Consumers are Watching; [...]
Taboola Introduces New AI-Powered Technology That Maximises Conversions from Native Ad Campaigns
Taboola, a global leader in powering recommendations for the open web, today (September 13th, 2023) announced significant advancements in its performance advertising-focused bidding technology, called Maximise Conversions. This technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost per click [...]
Onetag Bolsters Executive Team With the Hire of Filippo Gramigna as Chief Operating Officer
Onetag, the global independent programmatic platform, announces the appointment of Filippo Gramigna as chief operating officer (COO) to front the company’s international commercial growth. As Onetag’s COO, Gramigna will utilise his expertise across various areas such as business development, partnerships, and [...]
Sparteo Reports 30% Growth in First Half of 2023 Amidst Sluggish Online Advertising Market
The first half of 2023 witnessed varied performances in the ad tech sector, with Sparteo emerging with notable figures. In a recent statement on LinkedIn, the company's leadership provided insights into their operations and performance in a generally tepid online [...]
Adform Significantly Reduces Carbon Emissions Across Multiple Markets
Adform, the global programmatic platform, today (September 12th, 2023) unveils the results from its carbon reduction capabilities pilot programme. Adform’s DSP, enabled by its recent partnership with Scope3, drove a substantial decrease in digital advertising emissions for Audi, Vodafone, and [...]
impact.com Acquires SaaSquatch to Help Brands Increase Revenue & Reach New Audiences
impact.com, the world’s leading partnership management platform, today (September 12th, 2023) announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while [...]
Brand Metrics Fuels Expansion by Appointing a New Client Success Manager
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as customer success manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between [...]
Channel Factory & Playground xyz Study Highlights the Power of Contextual-Driven Campaigns on YouTube
A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more [...]
Smile Wanted is Thrilled to be Heading to DMEXCO 2023
Smile Wanted is a private exchange based on a proprietary traffic-shaping AI. It allows partners to access premium and curated inventory through video, display, and native, and target only qualified audiences. Smile Wanted stands out as the one and only independent [...]
Ogury Wilfried Schobeiri Nominato Chief Technology Officer
Ogury, leader mondiale del personified advertising, ha annunciato oggi la nomina di Wilfried Schobeiri in qualità di chief technology officer. Ricoprendo questo ruolo, il manager lavorerà a stretto contatto con il team alla guida dell'azienda per rafforzare ulteriormente l'esclusiva piattaforma [...]
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