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Adform Survey Finds Marketers are Unaware of How to Prepare for Google’s Cookie Deprecation
The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of third-party [...]
IMPACT+ Launches its Scaleable ESP (Environmental Sustainability Platform)
IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental Sustainability Platform). ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns [...]
Picnic Secures Backing from FirstPartyCapital & Industry Heavy Weights to Drive Expansion in the US Market
Picnic - the user-first media platform which exists to create a more user-friendly ad-funded web - announced it has closed a £1m funding round. Picnic will leverage the funds to accelerate the development of solutions aimed at delivering outcomes for brands, [...]
Digiseg Partners with Nova Entertainment for Streaming Audio Ads Targeting
Digiseg, a global provider of audience data based on household characteristics, has partnered with Nova Entertainment, Australia’s fastest-growing audio entertainment business, in an exclusive partnership that brings unique segmentation capability to streaming audio and podcasting. Through this collaboration, Digiseg will enable [...]
Clinch Named in Best Workplaces in Advertising & Marketing, Ranking No. 33
Great Place To Work® and Fortune have selected Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. This is [...]
Adsquare Unveils Cutting-Edge Location Intelligence Platform
Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: location analytics. This transformative offering is set to redefine how businesses harness [...]
DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First Holistic Solution
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (September 14th, 2023) announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (“Made For Advertising”) sites. As part [...]
Adform & Captify Forge Partnership to Create First End-to-End Contextual Activation Solution
Captify, the leading search intelligence platform for the open web, today (September 14th, 2023) announced a partnership with the global programmatic platform Adform to deliver privacy-first, audience-based buying for the programmatic ecosystem. The partnership provides the industry’s first end-to-end contextual activation [...]
InMobi Partners with Ad Net Zero to Further Commit to Sustainable Advertising Practices
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 14th, 2023) announced its strategic partnership with Ad Net Zero, the climate action programme with the mission to accelerate the decarbonisation of the [...]
IAS Publishes 'The State of Brand in Thailand 2023' Report
Integral Ad Science (IAS) published a brand safety survey report, ‘The State of Brand in Thailand 2023 ’. The survey strives to understand what Thai consumers regard as brand-safe/unsafe content and the impact of the ad environment on their perception [...]
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