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Targeted Advertising on Linear TV: RMB and Smart AdServer Display Personalised Ads During Live Euro 2020 Games
RMB – Belgian multi-media advertising network – relied on the proprietary solution of SmartAdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for [...]
Microsoft Renews Global Contract with Xandr
Xandr today announces the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. Microsoft is extending its use of Xandr’s sell-side [...]
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to have achieved Media Rating Council (MRC) content-level accreditation for contextual analysis, brand safety and suitability. GumGum’s content-level solution, Verity, goes [...]
Sharethrough Launches Dynamic Video Captions to Maximise Comprehension for Programmatic Video Ads
Sharethrough, one of the top global independent omnichannel ad exchanges, is introducing dynamic video captions for video ads to elevate user experience, optimise ad recall and increase ad engagement. Recent research from Sharethrough shows that 75% of mobile users keep their phone [...]
Impact Announces $150m Funding at a $1.5bn Valuation to Accelerate Global Growth and Power Productive Partnerships
Impact, the leading global partnership management platform supporting more than one million partnerships for more than 1,600 brands, today announced $150m (£108.4m) in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings [...]
Seedtag’s Computer Vision Capabilities Boost Olympics Brand Sponsorships Within Digital Environment
Seedtag, the leader in Contextual advertising in EMEA and LATAM, has today announced that it has developed specific computer vision capabilities to detect sports and help advertisers harness the power of visual media throughout the Tokyo 2020 Olympic Games. Seedtag’s [...]
Impact Appointed by Skyscanner to Optimise Global Affiliate and Performance Partnerships
Impact, the global leader in partnership automation, announce a partnership with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally. By leveraging Impact’s SaaS platform, Skyscanner will benefit from improved [...]
Adnami Announce Partnership with SeenThis as the Tech Companies Join Forces to Enable Lightning-Fast Video Streaming in High Impact Formats
Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with SeenThis; with the adaptive streaming company’s lighting fast video set to complement Adnami’s high impact formats and creative templates. Adnami will integrate [...]
smartclip Europe Partners with Clubbing TV to Monetise Connected TV Inventory Across Multiple European Markets
smartclip, the ad tech platform of RTL Group, adds Clubbing TV, the world’s first lifestyle TV channel dedicated to clubbing, DJs and dance music culture, to its connected TV portfolio. Clubbing TV is available in over 60 countries with a [...]
OMD Sees Campaign Results Skyrocket by Using IAS Automated Tag with Google
Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, and OMD, the world's largest media network, today announced a case study on time saved and ROI achieved for two of OMD New Zealand's biggest clients by using [...]
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