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Lotame Panorama ID Continues to Win Industry Support
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic (Nasdaq: PUBM) and MediaMath, the acclaimed global independent advertising technology company for brands and agencies, will support [...]
Hearst UK Partners with Taboola to Apply Content Recommendations Across its Entire Network
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with premium content and experience business, Hearst UK, to become its exclusive content recommendations provider, reaching over [...]
Admixer Announces Prebid Partnership
Admixer announces the release of its header bidding technology in partnership with Prebid. A user-centered platform with a convenient interface where the website owner can connect additional advertisers in a few clicks without re-installing code on the website or signing [...]
Advertisers Can Now Utilise Brand-Safety and Contextual Data on SpotX Supply
IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on [...]
Primis Releases Survey Data Revealing Disparities Between Publishers and Ads.txt Knowledge
Primis, the leading Video Discovery platform for global publishers, today released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in regards to ads.txt and transparency. The state of transparency in the ad tech industry [...]
Rakuten Advertising Brings on Magnite to Further Monetise Rakuten TV Inventory Across Europe
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands [...]
Criteo Rebrands, Reveals Roadmap for Future of Open Internet During Company’s Investor Day
It’s a new day for Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform. Today, the company unveiled new branding to align with its significant transformation executed over the last year, including a new logo, visual [...]
Azerion and Anzu Partner to Make Blended In-Game Advertising Programmatically Available to Advertisers Globally
Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital marketing services for both publishers and [...]
Novatiq Announces Supership Holdings Partnership to Scale its Privacy-First Identity Solution Across JAPAC
Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital [...]
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