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As Data Landscape Transforms, Eyeota’s Approach to Identity and First-Party Data Onboarding Deepens Its Global Impact
Eyeota, the leading data partner to global enterprises, announce that its long-standing interoperable and ID-agnostic approach to data has prompted significant global growth and deepened marketplace relevance over the past year. Among the milestones that testify to Eyeota’s ongoing and [...]
Inskin Media Promotes Svenja Damzog to Director, Publisher Services, EMEA and North America
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key promotion as it continues its global expansion, with Svenja Damzog promoted to director, publisher services, EMEA and NA. Svenja joined Inskin Media back in 2015 as [...]
Teiffyon Parry Joins Smart as EVP Global Demand
Smart AdServer, the leading independent ad monetisation platform, today announced the appointment of respected ad tech leader, Teiffyon Parry, as EVP global demand to drive continued growth of the company’s demand offering. Parry, who will manage the company’s demand group [...]
ShowHeroes Group Hires Richard Hughes as Agency Director for UK
ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is continuing its growth in the UK market with the appointment of Richard Hughes as agency director. Richard previously worked at The Guardian for 7 years, [...]
DoubleVerify Global Study: EMEA Has Highest Fraud Rate, While UK Brand Suitability Violations Fall and Global Video Impressions Surge
DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. For the study, DV analysed more than one trillion [...]
Videogyan Partner with VlogBox to Jump on the CTV Train
Videogyan, a kids animation studio with over 20 million subscribers on YouTube, has announced its cooperation with VlogBox in an effort to expand their reach across new audiences and distribute their content through multiple CTV platforms. For the initial phase of [...]
Epom Launches Its Exciting DSP 4.10: Updates Include Analytics Changes, New Permissions Options & More
Epom is a leading ad tech company that has designed a family of products for meaningful advertising. Its products focus on creating cost-effective and easy to use solutions for ad serving and ad management. The flagship product in its currently [...]
Captify Primes for Next Phase of Explosive Growth, With a Majority Investment from PE Firm SFW Capital Partners
Captify, the Search Intelligence Platform for the open web, today announced that SFW Capital Partners, a leading US-based private equity firm focused on information and data-centric software businesses, has entered into a definitive agreement to take the majority investment in [...]
Verve Group Acquires Smaato, Securing a Spot as a Top 10 Global Ad Exchange
Verve Group, a privacy-first omnichannel ad platform, today announced the acquisition of Smaato through a subsidiary of its parent company Media and Games Invest SE (MGI). The transaction places Smaato at an enterprise value of USD $170m (£122.6m). The acquisition [...]
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