ExchangeWire PressBox
Articles by ExchangeWire
Tradeswell Announces Criteo Integration to Boost Brands’ Presence on Retail Media Marketplaces
As summer heats up and millions of consumers flock to online marketplaces for their must-have products (e.g., sunscreen, grill accessories) the urgency to capture their attention in search results is at an all-time high. To help ecommerce brands reach and [...]
New Cookieless Research from Captify and Advertiser Perceptions Reveals Marketers Lack Confidence in Standard Contextual Targeting
With third-party cookies set to disappear in 2022, top advertisers focused on digital media buying and planning express concerns around driving high-performing marketing plans and demand more advanced first-party data solutions in market, according to a new research report from [...]
Adform calls on CMOs to Ramp Up Adoption of First-Party IDs, After Publishers Prove They are Ready for the Demise of Third-Party Cookies
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has published data* showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs in the bidstream. Denmark: 100% UK: 93% Spain: 90% France:87% Germany: 83% Italy:81% Netherlands: 73% Norway:72% Sweden: 72% Poland: 66% *Percentages [...]
Verve Group Expands Internationally With Launch of Operations in Brazil
Verve Group, a global privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of director of LATAM as part of its international growth strategy. Verve Group [...]
Webinar-Ankündigung - Entmystifizierung Von Ad Refresh: Wie Können Publisher mit Ad Refresh Mehr Umsatz Machen, Ohne ihr Inventar zu Schädigen
Pubstack veranstaltet das Online-Event ''Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory?'' Publisher haben bei ihrer kontinuierlichen Suche nach mehr Werbeeinnahmen viele Techniken getestet, sei es die Erhöhung der Anzahl von Ad-Units, die [...]
Nano Interactive Appoints Advertising Industry Luminary Iain Jacob as Chair
Nano Interactive, the leading advertising technology platform specialising in targeting free of personal identifiers, today announces the appointment of Iain Jacob as independent non-executive chair, the advertising industry veteran and ex EMEA CEO for Publicis Media. Jacob is joining Nano as [...]
Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-Covid Era
Cavai, the leading conversational advertising cloud, has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational [...]
Marketing Analytics Platform Announces Two New C-Level Roles to Accelerate Strategy and Customer-Centricity
Adverity, the rapidly growing marketing analytics platform, has announced the expansion of its Executive Team to meet increasing demand and rapid growth of the company. The change sees Harriet Durnford-Smith named as chief marketing officer (CMO) alongside Christina Schlesinger as [...]
Blis Italy Boosts Management Team as it Continues on Rapid Growth Trajectory
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Chiara Vercesi to sales manager, Rome, Stefano Conti to sales manager, Milan and Andrea Savarino to insight manager, Italy. Additionally, Andrea Staderini has been promoted to group [...]
Popular Tradertalks
Latest Posts
-
The Stack: The AI Visibility Race -
The Rise of Proprietary Signal Vendors (PSVs) -
Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart -
Mosquito Bites and the Advertising Attribution Itch -
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
Follow ExchangeWire