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Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch
Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service innovations, as well as the launch of a new DSP offering designed for small and mid-sized agencies. According to [...]
Experian: "New Year, New Me" Is Now a Year-Round Wellness Mindset
New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, shows that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year round protected part of [...]
Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight
As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...]
Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally
Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory significantly. This strategic partnership gives brands access to one of the most prominent, high-attention placements on connected television, appearing as the [...]
DAIVID Chosen for CIMM’s Inaugural Startup Programme Supporting the Future of Media Measurement
DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme following a rigorous review process conducted by CIMM’s executive team and [...]
Eyal Betzalel Named COO of Overwolf Ads to Support Gaming Media Empire Expansion
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, announced that Eyal Betzalel, veteran ad tech entrepreneur and co-founder and former [...]
Axeptio lance la prise en charge du Global Privacy Control (GPC) pour renforcer la conformité aux réglementations américaines sur la vie privée
Axeptio, plateforme de gestion du consentement utilisée par plus de 80 000 sites web à travers le monde, annonce le lancement de sa nouvelle fonctionnalité Global Privacy Control (GPC). Cette fonctionnalité permet aux entreprises de détecter et de respecter automatiquement les [...]
Spyrosoft AdTech Appoints Piotr Korzeniowski to its Advisory Board
Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, today (5th February, 2026) announced the appointment of Piotr Korzeniowski, effective February 2026. Piotr brings extensive domain experience across the advertising, marketing, and technology industries. Across his career, [...]
Butler/Till, SWYM.ai, & OpenX Reduced CPA 57% for National Health & Wellness Brand
SWYM.AI, a next-generation AI platform transforming how agencies connect data, supply, and outcomes announced a 57% CPA reduction for a major health and wellness brand in partnership with OpenX, one of the world’s leading omnichannel supply-side platforms, and Butler/Till, the [...]
Axeptio Launches Global Privacy Control (GPC) Support to Strengthen Compliance with US Privacy Regulations
Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC) feature. This functionality allows businesses to automatically detect and honour GPC signals sent by users’ browsers, in line [...]
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