ExchangeWire PressBox
Articles by ExchangeWire
September Swing Sees Trump Ad Campaigns Attract More Attention & Positivity Than Presidential Rival Harris
Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions than those supporting Kamala Harris’ campaign. That’s according to new data from creative effectiveness platform DAIVID, which found there has been a swing in [...]
Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth
As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly expanding team. Alysha is US-based, and joins the Brand Metrics [...]
URL Genius x impact.com: Commerce Creator Survey
Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for brand marketers to align with commerce creators [...]
VideoHeroes Unveils Green Media Products (GMPs) for Brands & Agencies Powered by Scope3
Today (September 26th, 2024), VideoHeroes, a leader in programmatic advertising, is thrilled to introduce our Green Media Products (GMPs) for brands and agencies, powered by Scope3. This groundbreaking suite brings together sustainability and advanced technology, showcasing our commitment to making [...]
LIBER8 & Mantis Partner to Launch the UK’s First Curated Digital Marketplace for Women’s Sport
Mantis, the leading provider of brand safety and contextual advertising solutions, has announced a strategic partnership with LIBER8, a specialist digital women’s sports content and media company, to help power LIBER8 Curate, the UK’s first digital women’s sports content marketplace. [...]
Clinch Launches GenAI-Powered ‘Copilot’
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [...]
PubMatic Becomes the First Supply-Side Platform to Integrate with Digiseg
Digiseg, a leading audience data company, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 23rd, 2024) announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) [...]
Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers
Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already [...]
Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation
goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance [...]
Popular Tradertalks
Latest Posts
-
The Stack: Ad Agency Wars -
The State of Privacy in Ad Tech -
Digest: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis -
MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying -
Targeting in APAC: The Data Requirements for Nuanced Strategies
Follow ExchangeWire