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• The GoodNet Announces Promotion of Charlotte Liddell to Director of Commercial - Founding Partner

  1 year ago News

  

  The GoodNet – the ethical intelligence company dedicated to delivering ad performance and ESG results, is proud to announce the promotion of Charlotte Liddell to director of commercial - founding partner. Charlotte, the first employee of The GoodNet, has played [...]

  Ad TechAppointmentSustainability

• OpenX Promotes Matt Sattel to Chief Revenue Officer

  1 year ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (September 5th, 2024) announced the promotion of Matt Sattel to chief revenue officer. In this new role, Sattel will continue to lead the buyer development team while adding [...]

  AppointmentCurationSupply Side

• Audigent & Onetag Redefining Programmatic

  1 year ago News

  

  Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.  By integrating Onetag’s Smart Curation technology into its own [...]

  AICurationMediaPartnershipProgrammatic

• From Rumour to Reality: Oasis Tour News Dominates Reader Interest

  1 year ago News

  

  There have been whispers about a reconciliation for some time, but the official announcement of an Oasis reunion tour last Tuesday saw a huge surge in interest among the British public. Readership trend data from Taboola reveals that Oasis was [...]

  AdvertisingMediaPublisherRegulation

• Pixalate's Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & Web

  1 year ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising in Q2 2024. Pixalate [...]

  Ad FraudCTVMobileResearchWebsite

• AdPlayer.Pro Releases Q2 2024 Results: Enhanced Header Bidding Features & Advanced Targeting

  1 year ago News

  

  AdPlayer.Pro, a global provider of advanced SaaS video advertising technology, has released its Q2 2024 report, highlighting significant advancements in its platform's capabilities from April to June 2024. Notably, some of the key developments included the introduction of enhanced header bidding [...]

  Ad ServerHeader BiddingTargetingVideo

• AdPlayer.Pro publica los resultados del segundo trimestre de 2024: funciones de header bidding mejoradas & targeting avanzado

  1 year ago News

  

  AdPlayer.Pro, un proveedor global de tecnologías SaaS de publicidad en vídeo, ha publicado su informe del segundo trimestre de 2024, en el que destaca importantes avances en las capacidades de su plataforma desde abril hasta junio de 2024. En particular, algunos [...]

  Ad ServerHeader BiddingTargetingVideo

• Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal Loss

  1 year ago News

  

  Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]

  AddressabilityCookielessMarketerPrivacyPublisher

• 8 Out Of 10 of Brands’ TikTok Videos Not Working According to New Research from DAIVID

  1 year ago News

  

  Eight out of 10 videos released by brands on TikTok are under-performing. That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media [...]

  BrandsCreativeResearchSocial MediaTikTok

• VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements

  1 year ago News

  

  Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new [...]

  DOOHMediaOOH