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• Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

  1 year ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising.  The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [...]

  Ad SpendMobileProgrammaticResearch

• Multilocal Accelerates Growth in Audience Curation: Doubles SSP Partnerships & Expands Team with Key Hire

  1 year ago News

  

  Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by [...]

  CurationHiresPartnershipSustainability

• AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation

  1 year ago News

  

  AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to [...]

  CloudGoogleTechnology

• Captify Appoints Jane Wolfson as President, International

  1 year ago News

  

  Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (28th August, 2024) announced the appointment of industry leader Jane Wolfson to the position of President, International. In this newly created role, Wolfson will oversee Captify’s [...]

  Appointment

• OpenX Expands ConteX Marketplace™ Capabilities

  1 year ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (August 21st, 2024) announced an expansion of ConteX, an OpenX marketplace that allows advertisers to deliver their ads across privacy-compliant, contextually relevant content, quickly and at scale. Building on [...]

  ContextualSupply SideTargeting

• Mindshare & Teads Drive Innovation with King Living’s First CTV Campaign in Singapore

  1 year ago News

  

  Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand.  Aimed to connect with a high-end home retail audience to raise awareness of King [...]

  BrandingCTVPartnershipVideo

• Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk

  1 year ago News

  

  Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data [...]

  Ad TechCross-DeviceDataMediaTV

• Illuma’s AI-Powered Contextual Tools Now Available Through Amazon Publisher Services’ Connections Marketplace

  1 year ago News

  

  Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a few simple steps.Illuma’s privacy-centric AI technology is used by publishers [...]

  AIContextualMarketingPublisher

• OpenX, Google & Leading Executives Join Industry Initiative

  1 year ago News

  

  The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform (SSP) for audience, data, and [...]

  EuropePartnershipProgrammatic TV

• Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO [...]

  AcquisitionDataMediaPrivacy