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Putting the Human into Advertising
Advertisers are competing for attention across increasingly crowded channels and varied devices and against a backdrop of growing data scarcity and stringent privacy regulations. And if that’s not challenging enough, audiences are vocal about adverts and not always in a [...]
Captivate or Perish: Demystifying Attention in the Digital Era
In the ever-evolving landscape of advertising, capturing and maintaining consumer attention is a critical challenge, and one more urgent than ever before. Amid the rapid change the industry has recently experienced (and is continuing to navigate), attention has risen up [...]
Could Contextual be the Future of Digital Advertising?
On day one of ATS London 2023, an expert panel discussed how contextual advertising is evolving amidst the shift to privacy and the recent surge in AI and machine learning. As the deprecation of third-party cookies draws near and more stringent [...]
How Will We Take Back Control of Data?
First-party data is a brand’s most valuable asset. Yet challenges persist around how it is collected and used, notably a lack of trust among consumers alongside a greater expectation for more personalised experiences. How can advertisers take back control of [...]
The Evolution of The Supply Chain
In this fireside chat on day one of ATS London 2023, Lisa Kalyuzhny, RVP, advertiser solutions, EMEA at PubMatic was joined by Ed Fanning, global head of partnerships, advertising and retail technology at GroupM. Together, Kalyuzhny and Fanning discussed the [...]
Unleashing the Power of Programmatic Multichannel Advertising: Driving Measurable Outcomes
Content consumption has changed significantly in recent years, and advertisers have had to adapt to meet consumers across the various channels where they are dividing their time. But what are the key benefits of a multichannel strategy compared to traditional [...]
Purpose Disruptors' Jonathan Wise Shares His Vision for a Sustainable Ad Industry
"As the architects of desire, we in the ad industry shape what people believe to be important, and this has a consequence." Jonathan Wise, Co-Founder of Purpose Disruptors, discusses why there is no better time than now for the ad industry [...]
Connatix's Bill Swanson on the Evolution of Contextual Targeting
Speaking ahead of ATS London 2023, Bill Swanson, SVP EMEA at Connatix, dives in to the evolution of contextual targeting. In this voxpop, Swanson details: How contextual targeting compares to alternatives in the post-cookie era Challenges faced by contextual How the industry can work [...]
Shula Sinclair Shares Insights on the Trials and Possibilities of Marketing to Gen Z
Ahead of her appearance at ATS London, CSO EMEA at mSix&Partners, Shula Sinclair, dissects the strategies and techniques that brands can employ to successfully engage with Gen Z. During this VoxPop, Shula discusses: Bridging the gap between technical and creative aspects [...]
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