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"Publishers are Moving Out of Content": A Coffee With Caroline Fenner
Caroline Fenner, Chief Revenue Officer at PinkNews, joins us over a cappuccino to discuss all things publishing...
Artificial IntelligenceAudienceCTVCurationFirst-Party DataPublisherRevenue
"Tying the Customer Journeys Together": A Coffee With Nigel Clarkson,
Nigel Clarkson, Global Ad Tech Executive, joins ExchangeWire's head of content John Still over an Earl Grey...
Addressable TVCommerce MediaCTVDOOHOOHProgrammatic TVRetail MediaTV
Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy
In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins us at the legendary whiteboard to discuss geolocation...
"Brand Building is a Long-Term Game": A Coffee With Charley Day, The Kite Factory
In this episode of A Coffee With... Charley Day, head of insight at The Kite Factory, joins ExchangeWire's head of content John Still to discuss: Focusing on audience values in a world of media metrics and KPIs How insights, emotions, [...]
Helping Publishers Understand Data Better: Terry Hornsby, Mantis
In this Trader Talk TV episode, Terry Hornsby from Mantis joins ExchangeWire CEO Rachel Smith at the legendary whiteboard.
Youtube and the Fragmentation of TV
Filmed at ATS London, this discussion addresses how advertisers can harness YouTube as a "new TV" channel, leveraging its vast audience reach, programmatic capabilities, and data-driven targeting to complement connected TV (CTV) and linear strategies. Panel Kathryn Bean, Media Planning [...]
The AdTech-ification of the Creator Economy
The creator economy is estimated to be worth $250 billion, projected to exceed $500 billion by 2027. However, it has significant issues related to measurement, scalability, compensation, transparency, and brand safety. Ad tech can help by bringing infrastructure, automation, and accountability [...]
From Reach to Results: Programmatic’s New Power Play
Anne Bouttier of Spotify, and Ellie McDonough, programmatic director at dentsu, discuss the new power of programmatic
Real-Time Data & the Evolution Of The Marketer Data Tech Stack
This ATS London panel looks at what marketers and agencies can do to get best control of their data infrastructure. From the significant costs and inefficiencies of some legacy technology infrastructures to privacy restrictions, it’s clear that brands need new tools [...]
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