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Meetrics International Business Director Anant Joshi On How Brands Avoid Ad Misplacement
During a time when IOs ruled display media buying, the risk of ad misplacement was largely limited to the potential for human error. Fast forward to today - the landscape is very different and brand safety is paramount. How can brands [...]
Index Exchange CEO Andrew Casale Discusses How Publishers Can Manage Multiple Header-Bidding Vendors
With the growth in header bidding, and the growing number of 'header' solutions on the market, publishers are effectively drowning in JavaScript. How can they manage multiple header-bidding vendors, and ensure increased yield? Here Index Exchange CEO Andrew Casale outlines various options [...]
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