Video

• How Ad Blocking Changes the Dynamic of Media Trading

  9 years ago Event Videos

  

  In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015. In a spirited debate between a number of key players in the ongoing ad blocker drama, the panel discussed issues from the impact on the [...]

• Neal Mohan, Google Chats to ExchangeWire

  9 years ago Event Videos

  

• xAd Head of Programmatic Imran Khan on Mapping Location Data

  9 years ago Trader Talk

  

  Nowadays you can't talk about mobile without including the topic of location. As previously highlighted by ExchangeWire, according to the Department of Commerce, 90% of retail transactions still occur in bricks and mortar stores, so the value in being able [...]

  LocationMobile

• Meetrics International Business Director Anant Joshi On How Brands Avoid Ad Misplacement

  9 years ago Trader Talk

  

  During a time when IOs ruled display media buying, the risk of ad misplacement was largely limited to the potential for human error. Fast forward to today - the landscape is very different and brand safety is paramount. How can brands [...]

  Ad FraudAd VerificationBrand Safety

• Index Exchange CEO Andrew Casale Discusses How Publishers Can Manage Multiple Header-Bidding Vendors

  9 years ago Trader Talk

  

  With the growth in header bidding, and the growing number of 'header' solutions on the market, publishers are effectively drowning in JavaScript. How can they manage multiple header-bidding vendors, and ensure increased yield? Here Index Exchange CEO Andrew Casale outlines various options [...]

  Publisher

• Beating Facebook at Native: The Opportunity of Programmatic Native for Buyer & Sellers

  9 years ago Trader Talk

  

  Facebook have proven the value of native advertising by building a multibillion dollar ad business around it. Publishers have been trying to build a 'native' strategy. In this episode, we speak to Ari Lewine, co-founder of TripleLift. Here, he discusses the [...]

• Equinix's Fight Against Ad Fraud

  9 years ago Trader Talk

  

  The online advertising industry is continually troubled by fraud, both on the buy-side and sell-side of programmatic online advertising trading. Publishers, media buyers and advertising technology vendors are united in their quest to eliminate ad fraud and to create and [...]

• How We Can Make Mobile Advertising Work Better for Advertisers & Publishers

  9 years ago Trader Talk

  

  At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire's Ciaran O'Kane moderated a discussion on the "future of mobile". The thrust of the debate centred on mobile ad buying and its inherent challenges on the demand and [...]

• What is Google's AMP? Why Ad Tech Needs To Be Ready

  9 years ago Trader Talk

  

  Late last year, Google announced Accelerated Mobile Pages to help publishers create mobile web pages that load more quickly than sites traditionally do on mobile. It's all about the user experience, says Google. But the reality is a little different. Facebook's massive user [...]

• Thomson's Adrian Maguire Discusses Transition From Traditional High Street Model to Digital Travel Giant

  9 years ago Trader Talk

  

  In this episode of TraderTalk TV, Adrian Maguire, head of digital analytics at Thomson (part of TUI Group, the world's number one tourism business) tells us how the brand evolved from a high street holiday shop to online travel giant. Maguire [...]