Video
Matt O'Neill, GM Europe, The Media Trust on the Impact of Malvertising on the Ad Industry
Research conducted by The Media Trust and ExchangeWire notes malware is a threat to the success of online publishing and advertising, and those responsible for buying and selling online ads are not equipped to combat the problem. In this episode of [...]
How Can Ad Tech Save the Publisher? ATS London 2016 Panel
Join Rebecca Muir, head of research and analysis, ExchangeWire, as she moderates an incendiary panel at ATS London 2016 with panelists Adnan Ebrahim, founder and CEO, Car Throttle; Amir Malik, programmatic director, Trinity Mirror; Andrew Casale, president and CEO, Index Exchange; [...]
Rubicon Project's Neal Richter Explains Header Bidding - Part Two of Two
In the second of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as it [...]
ATS London 2016: Ad Tech Meets Martech – Modern Marketing in Flux
The first panel of the day at ATS London 2016, ‘Ad Tech Meets Martech: Modern Marketing in Flux”, saw ExchangeWire’s CEO Ciaran O’Kane speak to a panel of experts about the convergence of the ad tech and martech industries, discussing [...]
Gilles Chetelat, StickyADS.tv & Thomas Bremond, FreeWheel Discuss Programmatic TV
In this special edition of TraderTalk TV for dmexco 2016, Ciaran O'Kane, CEO, ExchangeWire speaks with Gilles Chetelat, COO & co-rounder, StickyADS.tv and Thomas Bremond, managing director Europe, FreeWheel, about the rise of programmatic TV. This episode will cover: - How programmatic TV is [...]




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