Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Denise Colella Discusses The Maxifier Solution In Detail, Why A Balance Between The Buy and Sell Side Is Required, The Value Of The Premnant Layer, & The Move To Automation

  14 years ago News

  

  Denise Colella is the CRO of Maxifier. Here she discusses the Maxifier solution in detail, equipping publishers with powerful optimisation tools in order to compete with buy-side, the value of the premnant layer, and the move to automation. Will your focus [...]

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• The Freemium Model: Will End-To-End Ad Tech Vendors Start Giving Ad Serving Away For Free?

  14 years ago News

  

  Call it a platform. Call it a stack. Call it an ecosystem. Whatever it is, it is being assembled pretty rapidly by some key industry players. There will be room for a maximum of five we believe. They will all [...]

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• European Data Consolidation: Alain Levy & Arnaud Caplier Discuss The Recent Acquisition Of Datvantage And How It Will Help To Bulk Out Weborama's Data Offering

  14 years ago News

  

  Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well signal the start of a wider consolidation in the European ad tech space. Here Weborama CEO, Alain Levy, and Datvantage's [...]

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• Why Europe Needs A Universal Consent Tool For All Premium Publishers

  14 years ago News

  

  Well we finally passed the date of the ICO amnesty. And no arrests so far. In fact the new "implied consent" interpretation makes the cookie apocalypse soothsayers look a little foolish. The UK looks good for now - but the [...]

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• Implied Consent Announcement: ExchangeWire Uses First And Third Party Cookies So You Need To Deal With It

  14 years ago News

  

  The amnesty is up. And we must comply. But we don't need a hard opt-in, or a soft opt-in. Instead any UK-based site only requires implied consent. What does that mean? After a year of fretting over whether or not [...]

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• Hidetaka Fukata Discusses The Launch Of i-Effect, DAC's New Third-Party Ad Server In The Japanese Market

  14 years ago News

  

  Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]

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• Oli Whitten Discusses The Rubicon Project Joint Venture with Netric Sales In The Nordics

  14 years ago News

  

  Rubicon Project announced today that it is expanding its international operations with a strategic partnership with Netric Sales in the Nordic region. Here Oliver Whitten, VP & Commercial Director, EMEA, Rubicon Project, discusses the new partnership with Netric Sales. For those [...]

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• Note To The Valley: Your Newly-Found Native Advertising "Solution" Won't Scale To Multi-Billion Exit

  14 years ago News

  

  If you believe the endless tech blog propaganda and inside commentary coming from the Valley, then the display advertising apocalypse will soon be upon us. Standard display will be banished to the confines of ad tech history - with terms [...]

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• In The Lead Up To ATS Stockholm, ExchangeWire Asks If The Nordics Is Ready For Automated Data-Driven Buying?

  14 years ago News

  

  In preparation for ATS Stockholm, this Thursday the 24th May, we asked three industry leaders in the Nordics, for their their thoughts on automated, data-driven buying in the region. It is clear that whilst automated trading is still fairly nascent [...]

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• OpenX's Mike Downey Discusses The Samsung AdHub Market Launch, And The Roll-Out In The APAC Market

  14 years ago News

  

  Mike Downey is VP, Business Development, at OpenX. Here he discusses the recent deal signed with Samsung, and the roll-out of the in the APAC market. What will the AdHub partnership look like in the APAC region? The Samsung AdHub Market (Market) [...]

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