Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Hidetaka Fukata Discusses The Launch Of i-Effect, DAC's New Third-Party Ad Server In The Japanese Market
Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]
Ad ServerAd TechAdvertiserAgencyAPACCreativeDataDigital MarketingDisplayDSPExchangeMartechPerformanceProgrammaticPublisherTargetingTrading
Oli Whitten Discusses The Rubicon Project Joint Venture with Netric Sales In The Nordics
Rubicon Project announced today that it is expanding its international operations with a strategic partnership with Netric Sales in the Nordic region. Here Oliver Whitten, VP & Commercial Director, EMEA, Rubicon Project, discusses the new partnership with Netric Sales. For those [...]
Note To The Valley: Your Newly-Found Native Advertising "Solution" Won't Scale To Multi-Billion Exit
If you believe the endless tech blog propaganda and inside commentary coming from the Valley, then the display advertising apocalypse will soon be upon us. Standard display will be banished to the confines of ad tech history - with terms [...]
In The Lead Up To ATS Stockholm, ExchangeWire Asks If The Nordics Is Ready For Automated Data-Driven Buying?
In preparation for ATS Stockholm, this Thursday the 24th May, we asked three industry leaders in the Nordics, for their their thoughts on automated, data-driven buying in the region. It is clear that whilst automated trading is still fairly nascent [...]
Ad NetworkAd ServerAgencyDisplayExchangeNordicsProgrammaticPublisherTradingTrading Desk
Media Versus Creatives: Should There Really Be A Dilemma In Display?
Carl Nelvig is the VP for R&D at Burt, a predictive analytics platform. In the second of his posts, Nelvig addresses the perceived problem in display advertising around the (in)compatibility of creativeness and media, and wonders why both can't be [...]
Simon Halstead Discusses The Microsoft Ad Exchange Roll-Out In The Nordics, And RTB Adoption In The Region
Simon Halstead is the Director, Microsoft Advertising Exchange, EMEA at Microsoft. Here he discusses the Microsoft Ad Exchange roll-out in the Nordics, and RTB adoption in the region. Can you provide an update on the rollout of Microsoft’s exchange proposition across [...]
As The US Ad Tech Giants Gravitate Towards The Complete Stack, Is It Time To Roll-Up The Euro Ad Tech Space?
Improve Digital released its updated eco-system map last week, and it is messy. Very messy. More new categories, and even more companies. You need to ask yourself if the display market (4.5 billion euro at the last count) in Europe [...]
Ad NetworkAd ServerAnalyticsattributionDACHDisplayEMEAExchangeNordicsTargetingTradingTrading Desk
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