Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Stuart Colman, MD Europe AudienceScience, Discusses The DMP Opportunity And What It Means For Both Publishers And Advertisers

  14 years ago News

  

  Stuart Colman is the MD Europe AudienceScience. Here he discusses the DMP opportunity and what it means for both publishers and advertisers. For those not in know of the industry's latest TLA, how would define a DMP? A Data Management [...]

  DisplayDMPExchangePublisher

• Rubicon Report Shows DSPs & Automated Ad Trading Getting Traction In Europe; Ad Nets Still In Rude Health

  14 years ago News

  

  The Rubicon Project released a comprehensive report on the state of the data-driven display space today. The report, commissioned in partnership with Econsultancy, presents strong evidence that programmatic display buying is gaining traction among the traditional display buyers and [...]

  Ad NetworkAdvertiserAgencyDACHDisplayDSPEMEAExchangeProgrammaticPublisherTrading

• ATS Paris: Évènement Gratuit Pour Les Annonceurs

  14 years ago News

  

  With ATS Paris only just over a month away, ExchangeWire is offering free access to French advertiser-side marketers. Mais oui. Évènement gratuit pour les Annonceurs. The line-up for ATS Paris is a melange of local C-level execs and [...]

  Ad NetworkAd ServerAd VerificationAgencyAnalyticsattributionDataDisplayDMPDSPEMEAExchangeProgrammaticPublisherTargetingTrading

• The Konrad Feldman ATS London Keynote

  14 years ago News

  As promised we are publishing the first of the ATS London presentations. This is the keynote from Konrad Feldman, Co-founder and CEO, Quantcast - and it's a cracker. Highlights include the IBM computer "wiping the floor" with hapless [...]

  Ad NetworkAgencyDataDisplayExchangeProgrammaticTrading

• European Display Spend Upto €5.8 Billion, As Germany Remains The Biggest Market In Europe

  14 years ago News

  

  There is very little data on the European display market as a whole - except of course for the excellent IAB Europe AdEx report. It details all the markets in Europe across the various channel. The survey runs [...]

  Display

• TraderTalk Episode 8: Criteo's Michael Steckler Discusses The Criteo Offering, Moving Up The Sales Funnel & The Cookie Directive

  14 years ago News

  

  After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks [...]

  AdvertiserAgencyDACHDataDisplayEMEAProgrammaticPublisherTargetingTraderTalk TVTrading

• Cyril Zimmermann, CEO, Hi-Media, Confirmed To Speak At ATS Paris On October 27

  14 years ago News

  

  Cyril Zimmermann, CEO, Hi-Media, has been confirmed to speak at ATS Paris on Tuesday, October 27. Having just inked a new partnership with AppNexus to provide dynamic supply to European buyers, Zimmerman will take the stage in Paris to [...]

  Ad NetworkAgencyDACHDisplayEMEAExchangeProgrammaticPublisherTrading

• Phil Cowlishaw, Performance Media Director, Ikon Communications, Discusses The Recent Video Partnership With Tubemogul

  14 years ago News

  

  Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul - and what it means for the market. Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What [...]

  AgencyDisplayDSPProgrammaticPublisherTargetingTrading

• Ikon's Phil Cowlishaw Discusses The Recent Video Partnership With Tubemogul

  14 years ago News

  

  Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul - and what it means for the market. Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What does [...]

  Ad ServerAdvertiserAgencyDigital MarketingDisplayExchangeMedia SpendMobileProgrammaticPublisherRegulationTargetingTrading DeskTVVideo

• The Changing Role Of The Agency

  14 years ago News

  

  Paul Vassallo is the Head of Online Trading / Display at Media Contacts. Here Vasallo discusses the case for the agency in the new eco-system, and why the agency model must evolve to remain relevant to clients. The industry is [...]

  AgencyAnalyticsattributionDisplayProgrammaticTrading