Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Toby Ross: It Is Imperative That We Can Build Business Models Which Protect Our Core Interests

  15 years ago News

  

  Interesting to get the perspective of a large publishers in a market where ad networks don't dominate, and where most of the selling is done directly. With few third parties in sight. Will automation work in this type [...]

  Ad ServerAgencyDisplayExchangeProgrammaticPublisherTargetingTrading

• Toby Ross, Head of Strategic Alliances at Fairfax Digital Discusses Publisher Data, Automated Media Trading and Ad Exchanges

  15 years ago News

  

  Toby Ross is the Head of Strategic Alliances at Fairfax Digital. Here he discusses publisher data, automated Media Trading and ad exchange adoption in the Australian market. Can you give an overview of Fairfax Digital, its companies and offering in both [...]

  AgencyDataDisplayExchangeMeasurementProgrammaticPublisherSSPSupply SideTechnologyTradingTrading Desk

• What Can RTB Really Do For Marketers?

  15 years ago News

  

  ExchangeWire filled in for Gina Lovett on NMA this week, providing an overview of why marketers should use RTB. It's a nuts and bolt piece on the nascent buying strategy - but it made for some interested discussion in [...]

  DisplayProgrammatic

• Karim Attia Discusses The Nugg.ad Data Offering, Why Questionnaires Can Work Outside Of Germany And User Privacy

  15 years ago News

  

  Karim Attia is Chief Business Development Officer at nugg.ad, a leading European data company. Here he outlines the nugg.ad approach to collecting and segmenting data, why questionnaire can work outside Germany and how the company is addressing privacy concerns. Can [...]

  DataDisplayTargeting

• Sean Crawford Discusses The Adap.tv Offering In Europe, Real-Time Video Inventory, And Trends In The European Online Video Display Market

  15 years ago News

  

  It seems everyone in the space is getting into online video. Publishers. Ad networks. Agency trading desks. And why not? Online video commands high CPMs. And there is a direct line into the much [...]

  DisplayProgrammaticVideo

• ICO Issues Ten Page Guideline On The New EU Directive, As May 26 Looms For The Online Advertising Industry

  15 years ago News

  

  The ICO issued a vague ten-page document on the new EU directive that is due to come into force on May 26. I've had several emails and phone calls from industry people about the ICO recommendations - and the [...]

  Ad NetworkAgencyDataDisplayExchangePublisherTrading

• Vizury's Chetan Kulkarni, Co-founder & CEO, Discusses Their Re-Targeting Proposition And Trends In The APAC Marketplace

  15 years ago News

  

  Vizury's Chetan Kulkarni, Co-founder & CEO, talks about the company's Visitor Relationship Management platform and re-targeting proposition across the APAC region. Can you give an overview of Vizury’s re-targeting proposition? We fundamentally believe that retargeting should be conceptualized and executed, in line [...]

  APACCreativeDataDisplayExchangeNorth AmericaPerformanceProgrammaticSSPTargeting

• Why The Publisher Trading Desk Will Be Next To Appear On The Media Buying Landscape

  15 years ago News

  

  Now I know some of you out there are going to give me a verbal slap down for coming up with a new acronym - but the Publisher Trading Desk (or PTD) could actually be a viable and profitable entity [...]

  DataDisplayDMPDSPExchangeProgrammaticPublisher

• Yann Le Roux Discusses Trends In The Local Exchange Martketplace, Display In The French Media Mix And Ad Trading As An Essential Service

  15 years ago News

  

  Yann Le Roux is the Co-Founder at Matiro. Here Le Roux discusses trends in The local exchange martketplace, display advertising in the French media mix and why ad trading is an essential offering. Are French brand advertisers and marketers more [...]

  attributionDisplayDSPEMEAExchangeProgrammaticTrading

• German-Focused Exchange Event, Ad Trader Conference, Announces Speakers And Agenda Details

  15 years ago News

  

  Leading European advertising industry publications Adzine and ExchangeWire are co-hosting the inaugural Ad Trader Conference on June 28, 2011 in Hamburg. The event will focus on the fundamental changes currently taking place in the German display marketplace on the buy [...]

  Ad NetworkAd ServerAd VerificationAgencyDisplayDMPDSPExchangeProgrammaticPublisherTargetingTrading