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Articles by ExchangeWire
Using Whole-Funnel Marketing to Generate Better Business
Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to divide the purchase funnel into our own areas of expertise, and to put specific channels and [...]
Is Ad Blocking the Bane of the Industry, or the Route to a Better Way?
If click fraud was the defining ad tech story of 2014, then it would be fair to say that ad blocking would be its successor in 2015; with several high-profile stories in the mainstream press noting its rising disruption in [...]
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