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Articles by ExchangeWire
AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices
Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...]
Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI
Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...]
Ad TechAICTVFirst-Party DataMedia buyingOptimisationStrategy
Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem
Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night...
The Survival of the Scarcest: Why AI Favours the Premium Publisher
In this op-ed, Aly Nurmohammed of Nodals take a look at why premium publishers still hold the cards oin the age of AI...
Programmatic Trends & Predictions for 2026: Industry Experts Share What’s Next
Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026...
The Zombie Industry: How Publishers Keep Surviving Their Own Death
Alanna Laforet looks at the long-rumoured demise of publishers, and how they survive because of tech innovation, not despite it...
“AI didn’t create the cracks in the system, it exposed them”: Q&A with Oz Etzioni, Clinch
We sat down with to Clinch CEO and co-founder Oz Etzioni to discuss the impact of AI on advertising workflows…
Ad SpendAd TechAgentic AIAIArtificial Intelligenceattribution
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