Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), Tuesday [16 February] saw the release [...]
xAd & Rubicon Panel: The Focus for Mobile Must Be Relevance & Creativity
With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for the 'Future of Mobile' panel event, chaired by Ciaran O’Kane, CEO ExchangeWire. Hosted by xAd and The Rubicon Project with [...]
Ad BlockingCreativeDataDigital MarketingDisplayMobileNativeProgrammatic
Marketers Not Keeping Up In Mobile Race
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across [...]
Ad NetworkAdvertiserAgencyCross-ChannelDataDigital MarketingDisplayMobileProgrammatic
Is BBC3's Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving a world-first yesterday (16 February) by becoming the first-ever television channel to switch from linear [...]
All-Digital Independent Needs to Set Example for Fellow Newsbrands
On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production and becoming a digital-only publication, with the final print editions being published at the end of March. The all-digital move [...]
It's Not Just UK Ad Tech Businesses Being Failed by Venture Capitalists
ExchangeWire recently published a piece on the subject of how venture capitalists are failing UK ad businesses. This prompted a lot of discussion; in particular how this issue isn't just limited to the UK, but is prevalent across all of [...]
Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era
Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are marketers able to take advantage of this array of connected devices? Lindsay McEwan (pictured below), [...]
Data Law Compliance Not Enough in Isolation to Protect Consumer Privacy
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the line between being aware of consumer behaviour and being too aware. Bill Muller, CMO, Visual [...]
Our Goal is Partner of Choice for Brands & Agencies: Q&A With Jamie West, Deputy MD, Sky
Sky have been making waves recently with announcements of very prominent partnerships and investments in the ad tech space. ExchangeWire talks exclusively with Jamie West (pictured below), deputy MD, Sky Media, about what these announcements mean for the direction of [...]
Marketers, Technologists & Marketing Technologists: Q&A with Ben Samuel, Marketing Tech Director at PHD
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business functions of marketing and technology continue to hurtle towards each other, ready for a head-on collision. But how does that role successfully [...]
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