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VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing Metro
2 years ago News

Today, (April 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top [...]
DOOH Media Partnership Programmatic Targeting
Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory
2 years ago News

Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]
Curation Inventory Partnership Publisher
Yahoo Launches Identity Solutions for CTV Bridging the Gap Across Channels & Enhancing Performance
2 years ago News

Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore. It will allow advertisers [...]
Advertising CTV ID Product Launch
LiveScore Partners with Permutive to Kick Off New Audience Data Platform Ahead of Euros 2024
2 years ago News

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data Platform, 'OnTarget’. The new product, which utilises Permutive's 100% addressable [...]
Addressability Audience Data Partnership
Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK
2 years ago News

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences [...]
Advertising Partnership Supply Chain TV
AlgoriX Announces Frederic Liow's Promotion to Chief Revenue & Operations Officer
2 years ago News

AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new chief revenue and operations officer. Liow, previously the company's senior vice president of revenue & growth, will [...]
Ad Tech Appointment Media
Yahoo Academy Announces Class of 2024
2 years ago News

Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 programme. Now in its 13th year, the Yahoo Academy has a stellar track record as [...]
APAC People Performance Technology
Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation
2 years ago News

IPG Mediabrands and Zefr announce first-in-kind agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and investment unit, MAGNA, and powered by tech-driven performance [...]
Brand Safety Brand Suitability Campaign Partnership
OpenX Promotes Mitchell Greenway to Managing Director, APAC
2 years ago News

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 17th, 2024) announced the promotion of Mitchell Greenway to managing director, APAC. In his new role, Greenway will lead OpenX's operations across Australia, India, Japan, New Zealand, [...]
Appointment Omnichannel Supply Side
Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic Advisor
2 years ago News

Ogilvy UK Vice Chairman Rory Sutherland has joined global creative effectiveness platform DAIVID as a strategic advisor. A leading figure within the ad industry for more than 35 years, Sutherland will take an active role in DAIVID’s advisory board, where his [...]
Appointment Creative