ExchangeWire PressBox
Articles by ExchangeWire
Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool
Amplified Intelligence, the most trusted source for accurate attention measurement, has today (June 18th, 2024) announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides accurate data and insight into how [...]
Opti Digital Amplifies Corporate Social Responsibility Efforts as it Grows
Opti Digital, a cutting-edge ad tech platform that helps media publishers maximise their revenue, is intensifying its corporate social responsibility (CSR) strategy by limiting and offsetting its environmental impact. This initiative underscores the company's commitment to sustainability and responsible business [...]
LoopMe Announces the Launch of its Audience & Measurement Platform
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of its Audience and Measurement platform (AMP). This brings together its PurchaseLoop Audiences solution with its measurement solutions tool to create a [...]
MUSE & Invibes Join Forces Again with an Eco-FriendlyDigital Campaign
Invibes Advertising (Invibes) tech company specialising in digital advertising and MUSE renew their partnership in 2024 for responsible communication. To sponsor the numerous initiatives of 2024, MUSE - Trento Science Museum has renewed its collaboration with Invibes Advertising using the Invibes [...]
Il MUSE e Invibes ancora insieme per le nuove iniziative con una campagna digital eco-sostenibile.
Invibes Advertising (Invibes) tech company specializzata in digital advertising e il MUSE rinnovano la partnership nel 2024 per una comunicazione responsabile. Per sponsorizzare le numerose iniziative del 2024 il MUSE – Museo delle Scienze di Trento, ha rinnovato la collaborazione con [...]
Displayce, the First DSP DOOH to Integrate Echo Analytics' Global Point of Interest Library
Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. Displayce became the first DOOH DSP to integrate Echo Analytics' premium library of points of interest [...]
Cognitiv Partners with Adform to Offer ContextGPT™ to European Advertisers for the First Time
Cognitiv, the leading provider of deep learning AI for marketers, today (June 17th, 2024) announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers, to exclusively provide ContextGPT™, Cognitiv’s GPT AI-based contextual [...]
Clinch Accelerates Albertsons Media Collectives’ Expansion into CTV
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced that the company will be the omnichannel ad server and DCO partner powering Albertsons Media Collective’s expansion into Connected TV [...]
GumGum & ShowHeroes Announce Exclusive Global Partnership Focused on US Market
GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the US market. Starting today (June 17th, 2024) in North [...]
Tappx Reduced GHG Emissions by 33% in 2023 & Maintains its Commitment to Carbon Footprint Neutrality
Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has announced the first results of its ambitious sustainability programme which focuses on decarbonising its operations. This initiative has been a relevant step forward in [...]
Popular Tradertalks
Latest Posts
-
The Stack: Streaming Shake-Up -
The Importance of Confidence in an Unpredictable World -
Scaling Success: How AI is Reshaping Publisher Deals -
Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads -
Silverpush's Paul Briggs on Navigating YouTube and Using Contextual to Regain Visibility and Control
Follow ExchangeWire