ExchangeWire PressBox
Articles by ExchangeWire
Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys
StackAdapt and Broadsign debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region. Accessible via the StackAdapt [...]
First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)
First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying on third party cookies. The French company, in partnership with Microsoft Advertising, aimed to help buyers reach their campaign objectives [...]
Quantcast Reveals Oscars Digital Engagement Suggests Success for Female Leads
Female-fronted movies are proving most popular in the UK ahead of The Oscars this weekend, according to data released today (March 7th, 2024). However, Oppenheimer is widely expected to scoop the big prize, pointing at a disparity between what captures [...]
Captify Expands Sustainability Offering with Green Media Product
As part of its ongoing commitment to help clients significantly reduce the environmental impact of their campaigns, Captify, the leading search intelligence platform for the open web, today (March 7th, 2024) announced an expansion of its sustainability efforts through the [...]
Kevel Secures Series C Funding & Names Puja Rios as President/COO Expanding its C-Suite Team
Kevel, the API led ad serving company, is announcing it has raised USD$23m (£18m) in Series C funding. This round of funding was led by Series B investor Fulcrum Equity Partners with investment from Godwin Capital Group, Iberis Capital, Dunnhumby [...]
RAAS LAB Primed for Operational Expansion with Appointment of Guy Jackson as Chief Commercial Officer
RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (March 6th, 2024) announces the strategic appointment of Guy Jackson as chief commercial officer. With Jackson’s extensive industry acumen and network, his hire comes at [...]
Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany
Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samba TV, the leading provider of TV technology for audience data and omniscreen [...]
Programmatic DOOH Shakes Off its Nascent Label & Enters the Mainstream
For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. The findings show that over the past 12 months pDOOH has become [...]
Nominations Open for Top Agency Stars to Join Yahoo Academy’s 2024 Edition
Nominations are now open for Yahoo Academy 2024, the 13th edition of its immersive talent building programme which helps rising media agency and marketing superstars develop the skills needed to lead and thrive in the workplace of the future. The [...]
Popular Tradertalks
Latest Posts
-
Ad Tech’s New Year’s Resolutions for 2026 -
Year in Review 2025: Consolidation, Chaos, and Cookies -
Digest: Oracle Co-Founder Backs Paramount’s Hostile Bid for Warner Bros Discovery; Instacart Terminates AI Price Tests -
Digest: Google Sues Web Scraping Company; ByteDance Boosts Benefits Amid AI Talent War; FaceBook Tests Free Link Limit for Businesses -
TikTok to Remain Active in USA; ChatGPT Hits Mobile Milestone
Follow ExchangeWire