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Articles by ExchangeWire

• 59A Announces 258 Event

  3 years ago News

  

  On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From strategy through to planning, buying, creative, optimisation, and insights, 258 will explore the power to deliver enhanced value across every [...]

  CreativeDataEventsStrategyTechnology

• InMobi Insights Annual Survey: Consumers Download QSR Apps Mainly for Discounts & Promotions

  3 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study conducted [...]

  AppsLoyaltyResearch

• Empowering Change: How Viously helped Danone & Partners Champion Social Responsibility in Advertising

  3 years ago News

  

  As the advertising business landscape continues to evolve, companies are becoming more aware of the crucial role played by responsible communication in their advertising strategies. Acknowledging the potential to make a positive impact, Danone, in collaboration with EssenceMediacom France, embarked [...]

  AdvertisingCampaignPartnershipVideo

• Azure Tech Propels Ellipal: Astonishing User Growth & ROI in Blockchain Cold Wallets 

  3 years ago News

  

  Mobile and CTV programmatic advertising expert, Azure Tech is proud to announce that its client, ELLIPAL, was recognised by Forbes as the most secure cold wallet in 2022. The innovator of 'Air-gapped' cryptocurrency hardware wallets, ELLIPAL provides a one-stop solution for [...]

  BlockchainCryptocurrencyPartnership

• Adnami Launches in Norway Amid Flurry of European Hires

  3 years ago News

  

  High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian commercial director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul Dimmock [...]

  Ad TechAppointmentEMEAHiresNordics

• Connatix Integrates with Google's Display & Video 360

  3 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, today (8th August) announced it has integrated with Google's Display & Video 360. Now, advertisers using Display & Video 360 can simply opt-in to directly access Connatix's premium video [...]

  CampaignDisplayProgrammaticVideo

• Pinterest And LiveRamp To Power Better Campaigns With Seamless Activation In Additional Countries

  3 years ago News

  

  LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced an expanded partnership with Pinterest (NYSE: PINS), the visual inspiration platform, to offer a better global integration for advertisers to reach their audiences on Pinterest’s platform globally. Through the partnership, marketers [...]

  AudienceBrandsCookielessDataMarketerPartnershipPublisherRetail

• RAAS LAB Strengthens Senior Leadership Team by Appointing New Strategic Growth Manager

  3 years ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (August 8th, 2023) announces the appointment of Ed Maumbe as strategic growth manager. Ed will identify and lead development of business opportunities and key partnerships [...]

  AppointmentCookielessCreativeTargeting

• ShowHeroes Group & Vidds Join Forces to Integrate Advanced AI in Video Production

  3 years ago News

  

  ShowHeroes Group, a global leader in digital video, content, tech, and advertising solutions, is delighted to announce a strategic partnership with Vidds, an AI-powered video editing platform. This collaboration marks a significant milestone for both companies as they embrace the [...]

  AIPartnershipPublisherVideo

• illumin Integrates with Broadsign to Enhance Journey Advertising Platform with Digital Out-of-Home

  3 years ago News

  

  Digital ad tech company illumin (formerly AcuityAds) and leading digital out-of-home (DOOH) ad tech developer Broadsign announced today (August 3rd, 2023) that they have teamed up to integrate the Broadsign supply-side-platform (SSP) with illumin’s journey advertising platform. The collaboration makes the [...]

  Ad TechCross-ChannelDOOHSSP