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Evorra Partners with Crimtan to Power Next-Generation Compliant Addressable Audience Targeting
Evorra, the simplest to use next-generation SaaS audience platform for brands and agencies, has partnered with Crimtan, the global programmatic data solutions company, to spearhead the use of compliant and addressable audience building and activation for Crimtan’s brands in the [...]
Taboola Named One of Campaign’s Top 100 Best Places to Work for 2023
Taboola, a global leader in powering recommendations for the open web, announced it has been named among the Best Places to Work within Campaign’s top 100 list across the advertising and marketing industry. Earning a place on this year’s prestigious [...]
Nano Report Reveals Advertisers Increase Contextual Targeting Spend by £770m in 2023
New data, released in Nano Interactive’s latest report, reveals how advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent. The report, Agency and Brand Tactics in the Age of Signal Loss surveyed 150 [...]
PubMatic Partners with Proximic Giving Media Buyers Scalable ID-Less Targeting Solutions
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Proximic by Comscore, a division of Comscore and leading provider of addressable programmatic targeting, today (March 23rd, 2023) announced the integration of Proximic by Comscore’s predictive [...]
Yieldbird is Now Entering the UK Market
We are excited to announce that Yieldbird, the company known for its success in boosting publishers' revenue through innovative programmatic advertising solutions, is now entering the UK market. With a solid reputation built from working with industry leaders such as [...]
Piwik PRO a Leading Vendor of Privacy-Friendly Analytics Passes USD$11m (£8.9m) ARR Introduces New CEO & Strategy
The CEO and founder, Maciej Zawadziński is moving to an advisory position while current COO Piotr Korzeniowski is taking over the company's reins. With the change in management, the company will introduce a revamped product strategy that pushes Piwik PRO [...]
ShowHeroes Group Unveils Hat Trick of Ad Attention Products for a “New Era of Transparency and Reach”
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a partnership with two market-leading attention science brands as part of its wider mission to prioritize the metric in a new era of transparent user [...]
Adform Signals Accelerated Global Growth with New Leadership Hires
Adform, the global programmatic advertising platform, announces two new hires to its senior leadership team: Annabelle Dudman joining as SVP commercial excellence, and Paul Confrey as VP global agency partnerships. Annabelle Dudman joins Adform from Sony PlayStation, where she spearheaded the [...]
impact.com Appoints New Chief People Officer to Lead People Growth & Excellence
impact.com, the world’s leading partnership management platform, announces the appointment of Michelle Denman as chief people officer (CPO). Denman brings more than three decades of experience in human resources, people development, talent acquisition, and organisational development. As CPO, she will lead [...]
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