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AlgoriX Works with Prebid.org to Accelerate Prebid Adoption in APAC & Launch AlgoriX SDK
AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s mobile solution. As the sole Asian company in Prebid's global task force, AlgoriX is leveraging its mobile advertising [...]
Grupo IMU designa a Hivestack como su primera plataforma de oferta (SSP) para exteriores digitales programáticos (DOOH) en México.
Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (Julio 12th, 2023) una asociación con Grupo IMU, la empresa líder en México de medios para exteriores (OOH). A través de esta integración con Hivestack SSP, [...]
Grupo IMU Appoints Hivestack as its First Supply-Side Platform for Programmatic Digital Out-of-Home in Mexico
Today (July 12th, 2023) Hivestack, the world’s leading, independent programmatic DOOH ad tech company, announced a partnership with Grupo IMU, the leading out-of-home (OOH) media company in Mexico. Via this integration with the Hivestack SSP, Grupo IMU is entering the [...]
Taboola Generative AI Capabilities Now Available to Every Taboola Advertiser for English Campaigns
Taboola, a global leader in powering recommendations for the open web, today (July 12th, 2023) announced the availability of its generative AI for all Taboola advertisers running campaigns in English. This milestone follows a successful beta test of Taboola’s generative AI [...]
Scibids Strengthens Senior Leadership With the Appointment of Rafael Alfaro as Head of Brand Partnerships
Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (July 12th, 2023) announced the appointment of Rafael Alfaro as head of brand partnerships. Rafael will lead efforts in identifying, securing, and cultivating relationships directly with key brands, [...]
Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic
Playground xyz, the leading attention measurement and optimisation platform, today (July 12th, 2023) announced a new partnership between its attention intelligence platform (AIP) and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to [...]
impact.com Announces Fully Integrated Influencer & Creator Partnership Management Platform
impact.com, the world’s leading partnership management platform, announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programmes from a single interface. The new technology simplifies and [...]
IAS’s Pre- & Post-Bid Activation Drives Outcomes for Mastercard
Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today (July 12th, 2023) launched a case study where Mastercard partnered with IAS to identify the value and efficiency opportunities in utilising our pre-bid solution. Mastercard, as a leader [...]
Anzu & IAS Launch First-to-Market Measurement Solution to Validate 3D In-Game Media Quality
Anzu, the most advanced intrinsic in-game advertising solution, and Integral Ad Science (IAS), a leading global media measurement and optimisation platform, have announced the launch of the industry’s first solution that measures viewability and invalid traffic (IVT) across 2D and [...]
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