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Zeotap & TikTok for Business Join Forces to Bring Optimised Targeting to TikTok Campaigns
Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok for Business, the ad platform of the popular short-form video entertainment platform, TikTok. This strategic collaboration aims to enable advertisers [...]
New IAB Europe Board Elects Chairman, Executive Committee
The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated a new chair, vice chair, and other officers. Thomas Duhr, member of the board of the Bundesverband Digitale Wirtschaft (BVDW), [...]
Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair
Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns. With a focus on [...]
ShowHeroes’ CTV Innovation Team Drives Green Media Products for CTV
ShowHeroes, a global leader in sustainable digital advertising, proudly announces its Green Media Product (GMP) for connected TV (CTV), powered by Scope3, a pioneer in carbon data solutions for the advertising and media industry. This innovative initiative underscores ShowHeroes' commitment [...]
Jounce Media Designates Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source
Yahoo Advertising today (September 20th, 2023) announced the results of its independent audit on Yahoo Backstage by Jounce Media, a leading source for consistent definitions of inventory quality standards. With the audit, Jounce Media has recognised the direct-to-publisher offering as [...]
Evorra Partners With AppsFlyer to Power Compliant Data Collaboration
Evorra, today (September 20th, 2023) announced its data clean room partnership and integration with AppsFlyer, the world’s leading mobile marketing analytics and attribution platform. Through this partnership, AppsFlyer’s data clean room customers will have a greater ability to enrich data [...]
ID5 Collaborates with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era
ID5, the identity solution specialist, today (September 20th, 2023) announced a new collaboration with Microsoft Advertising using Microsoft Monetise, one of the largest supply platforms in the industry. Microsoft Monetise is now distributing the ID5 ID, the most adopted ID on [...]
Smile Wanted Confirms its CSR Approach & Launches its "SW ECO" Offer
Smile Wanted stands out as the only independent curated marketplace in Europe with 5,000 premium domains and 10 billion ad calls per day. Faced with the ecological transition, advertising and big data technologies need to adapt to new environmental restrictions while [...]
MGID Expands Partnership with GeoEdge to Reinforce Fight Against Deceptive Ad Practices
MGID, the global advertising platform, has expanded its partnership with GeoEdge, the premier provider of ad security and quality solutions for the online and mobile advertising ecosystem. The expansion follows a successful, years-long partnership, over which several types of cloaking [...]
Publicis Media & Top UK Publishers Announce Test of Innovative Privacy-Enhancing Cookieless Technology
Publicis Media and the UK Association of Online Publishers (AOP) have announced today (September 19th, 2023) that they will conduct a large-scale test of Anonymised — a new privacy-enhancing technology (PET) for cookieless targeting and measurement. The test, which has been [...]
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