ExchangeWire PressBox
Articles by ExchangeWire
Magnite Broadens Global Footprint with First Nordics Office & Appoints Natasha Westlund as Head of Nordics
Magnite, the largest independent sell-side advertising company, today (April 4th, 2023) announced the appointment of Natasha Westlund as the head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, [...]
IAS - "Why the future of marketing must be inclusive"
Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]
Gaming & Ad Industry Innovators Launch Podcast Dedicated Site for Women Lifting Women
In honour of International Women’s Day, audience intelligence platform NumberEight and in-game audio pioneer Odeeo are launching a platform dedicated to lifting women in tech (womendontplay.com), a destination to host interviews, resources, and tools for women (and men) in the [...]
Channel Factory Appoint Industry Veteran Gerald Garcia as Chief Finance Officer
Channel Factory, the global brand suitability and contextual advertising platform is bolstering its leadership team in the US by appointing Gerry Garcia as chief financial officer. Garcia is a veteran of the industry, with over 20 years experience in advertising, [...]
Yieldbird Shows Commitment to Publishers as it Invests in Revamping it’s Products with the New Yieldbird Platform
Yieldbird, the leading programmatic advertising management platform for online publishers, has announced that it is investing heavily in revamping its products with the new Yieldbird Platform. The open launch is scheduled to happen later this year. Yieldbird has built its reputation [...]
Standard Life Appoints Merkle for Customer Experience Transformation Work for its Pensions & Savings Business
Standard Life, part of Phoenix Group, has appointed Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, to support the end-to-end customer engagement transformation of its pensions and savings business. Merkle’s appointment to handle the data and technology transformation brief [...]
Numbat GmbH Goes All-In on Broadsign to Power EV Charger Advertising Network
Broadsign and Numbat GmbH today (March 29th, 2023) announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations. As Numbat rolls [...]
IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace
Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their [...]
EX.CO Expands Video Tech Platform to Support AI-Driven Recommendations & Premium Video Libraries for Publishers
EX.CO - The Experience Company, the world’s leading publisher-first video technology platform empowering publishers to own their video content and monetisation strategies, today (March 28th, 2023) announced the launch of AI-driven recommendations and premium video libraries for publishers. The technology leverages [...]
Popular Tradertalks
Latest Posts
-
Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App -
From AI Travel Agents to Creator Technology: Exploring 2026’s Ad Tech Trends -
The Stack: Big Tech Reckoning -
From Insight to Action: Rethinking Media Planning in the Age of AI Agents -
'Influence isn’t driven by how loud you are, but by how available you are.': Omicom Media Singapore’s Chloe Neo and Daniel Henriksen
Follow ExchangeWire