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LiSTNR increases CPMs by 15% with NumberEight’s Identity Platform
NumberEight, a leading identity platform for AI-based behavioural intelligence, and LiSTNR, a leading radio broadcaster in Australia, have partnered to revolutionise radio advertising through advanced targeting. Since adopting the NumberEight platform in July 2022, LiSTNR has achieved remarkable results, including [...]
Scibids Partners with Google Display & Video 360 to Offer Custom Bidding Powered by AI for Advertisers
Scibids, the global leader in artificial intelligence (AI) for customisable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner. Custom Bidding, a groundbreaking product in Display & Video [...]
Silverbullet Forms Partnership with MetaRouter to Deliver an Industry-First Solution for the Privacy-First Era
Silverbullet, the leading boutique customer experience partner, is excited to announce its recent partnership with MetaRouter, the first fully server-side customer data infrastructure, designed for performance, compliance, and control. This unique partnership will deliver an industry-first solution for the privacy-first [...]
AddressabilityCustomer ExperienceDataPartnershipPersonalisation
ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs
ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [...]
IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has released its full 2022 AdEx Benchmark Report following the release of the study highlights in May. Now in its seventeenth year, the report is the definitive [...]
Magners & Good-Loop Launch New Audio Campaign to Support UK’s Endangered Bee Population
Magners & Good-Loop have launched a new media campaign that raises money to support the UK’s struggling bee population every time someone listens to its ads on Spotify. The new listen-to-donate format was created by the purpose-led ad platform Good-Loop for [...]
Coming in Hot! First Bus Launches National Summer Campaign in Collaboration With the7stars and Madebrave
the7stars has joined forces with MadeBrave to create a brand new, multi-channel advertising campaign for First Bus, one of the largest regional bus operators in the UK, to encourage members of the public to rediscover the joy of the bus [...]
DoubleVerify & Roku to Continue Joint Investigations into Ad Fraud Schemes in Streaming
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, and Roku, Inc., announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the [...]
Adlook the First DSP in the World to Incorporate Chrome Protected Audience API
Adlook, a next-generation brand growth platform, is proud to announce that it has become the first Demand Side Platform (DSP) to incorporate Chrome’s newly released Protected Audience API (PAAPI), cementing Adlook’s position as a next-generation brand growth platform. The move [...]
Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of [...]
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