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Articles by ExchangeWire

• Equativ Renews Partnership with Seedtag & the Extension of Their Contextual AI Solution

  3 years ago News

  

  Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual [...]

  AIBrand SuitabilityContextualCurationPartnership

• Equativ annonce le renouvellement de son partenariat stratégique avec Seedtag et l'extension de leur solution d'IA contextuelle à l'offre de curation d'Equativ.

  3 years ago News

  

  Equativ, la plateforme publicitaire indépendante, et Seedtag, le leader de la publicité contextuelle, annoncent aujourd'hui l'extension de leur partenariat stratégique global à l'offre de curation d'Equativ. Seedtag a choisi la plateforme de curation d'Equativ pour enrichir sa solution de ciblage [...]

  AIBrand SuitabilityContextualCurationPartnership

• Calzedonia Invests in AI Technology from Scibids & Dentsu to Optimise the Performance & Results of its Media Buying Efforts

  3 years ago News

  

  Scibids, a leading technology player in the development of AI solutions, has collaborated with Dentsu and Calzedonia Group to increase the ROI of the Italian fashion group. Starting in 2021, Calzedonia Group decided to rely on the expertise of Scibids and [...]

  AIDigital MarketingMediaPartnership

• Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally

  3 years ago News

  

  Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to enable compliant and addressable audience building [...]

  MarketingPartnershipSaaSSupply Chain

• Broadsign & Vistar Media Partner to Streamline Programmatic DOOH Transactions

  3 years ago News

  

  Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the [...]

  DOOHMediaOOHPartnershipSSP

• ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market

  3 years ago News

  

  ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores [...]

  IDPrivacyTransparency

• Magnite Study- Streaming TV’s New Era: Streaming is Watched More Than Any Other Form of TV in the UK

  3 years ago News

  

  Magnite today (March 21st, 2023) unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.” The research finds that streaming TV, which comprises television content streamed via the internet on any device, [...]

  ResearchStreamingTV

• Integral Ad Science Ad Verification Programme Goes Live with Netflix

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered [...]

  Ad VerificationNetflixPartnership

• PubMatic Names Sandro Catanzaro VP of Product Management for Connected TV & Video

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (March 21st, 2023) announced it has appointed Sandro Catanzaro as VP of product management for CTV & Video. At PubMatic, Catanzaro will be responsible for the product vision [...]

  AppointmentCTVVideo

• DoubleVerify Continues CTV Momentum as Media Quality Measurement is Now Available to Current Netflix Advertisers

  3 years ago News

  

  DoubleVerify, a leading digital media measurement, data, and analytics software platform today (March 20th, 2023)  announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe [...]

  AdvertiserCTVFraudMeasurementNetflix