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New Study by PubMatic Finds Technology Providers Are Key to Driving Commerce Media Success
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 19th, 2023) released a new study commissioned by Forrester Consulting finding that retailers see tremendous upside for commerce media revenue but increasingly consider partnerships and [...]
Commerce MediaMonetisationResearchRetail MediaRetailTechReview
InMobi Insights Survey Finds Amazon Prime Day Shifts Holiday Shopping Season Earlier
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 19th, 2023) released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi's [...]
Axel Springer Partners with Connatix to Drive Video Engagement
Axel Springer SE, a media and technology company active in more than 40 countries, today (September 19th, 2023) announced a long-term partnership with Connatix, the leading video technology company for premium publishers and advertisers, to power online video engagement. The partnership [...]
Adform Survey Finds Marketers are Unaware of How to Prepare for Google’s Cookie Deprecation
The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of third-party [...]
IMPACT+ Launches its Scaleable ESP (Environmental Sustainability Platform)
IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental Sustainability Platform). ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns [...]
Picnic Secures Backing from FirstPartyCapital & Industry Heavy Weights to Drive Expansion in the US Market
Picnic - the user-first media platform which exists to create a more user-friendly ad-funded web - announced it has closed a £1m funding round. Picnic will leverage the funds to accelerate the development of solutions aimed at delivering outcomes for brands, [...]
Digiseg Partners with Nova Entertainment for Streaming Audio Ads Targeting
Digiseg, a global provider of audience data based on household characteristics, has partnered with Nova Entertainment, Australia’s fastest-growing audio entertainment business, in an exclusive partnership that brings unique segmentation capability to streaming audio and podcasting. Through this collaboration, Digiseg will enable [...]
Clinch Named in Best Workplaces in Advertising & Marketing, Ranking No. 33
Great Place To Work® and Fortune have selected Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. This is [...]
Adsquare Unveils Cutting-Edge Location Intelligence Platform
Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: location analytics. This transformative offering is set to redefine how businesses harness [...]
DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First Holistic Solution
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (September 14th, 2023) announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (“Made For Advertising”) sites. As part [...]
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