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Sojern & Profitroom Join Forces to Drive Direct Hotel Bookings
Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, today (August 3rd, 2023) announced a new collaboration. In today’s era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide [...]
Zefr & Meta Expand AI-Powered Brand Suitability Measurement to the Instagram Feed
Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even more transparency in their Meta campaigns, measuring GARM brand safety and suitability across both Instagram and Facebook Feed placements. Additionally, the [...]
Channel Factory Appoints Ad Tech Veteran Bill Schild as General Manager, Americas
Channel Factory, the global brand suitability and contextual advertising platform, has appointed Bill Schild as GM, the Americas. Bringing with him over two decades of ad tech and programmatic advertising experience, Schild will continue to expand on Channel Factory’s impressive [...]
Majid Al Futtaim Brings LiveRamp’s Data Collaboration Platform to the MENA Region
Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, today (August 1st, 2023) announced a long-term strategic partnership with LiveRamp, a leading data collaboration platform headquartered in San Francisco. The partnership [...]
StackAdapt Expands DOOH Inventory by Onboarding New Partners for EMEA
StackAdapt, the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) advertising solutions provider across the EMEA market. StackAdapt has announced programmatic partnerships with Hivestack, Broadsign, and VIOOH that will expand supplier inventory [...]
Visa Collaborates with Adelaide to Enhance Brand Impact on the Debit Awareness Campaign in Germany
Visa Europe, a world leader in digital payments, has partnered with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying strategies for its Debit Awareness campaign in Germany. Through this collaboration, [...]
The GoodNet Partnership with Legacy Media Provides Marketers with the ESG Lens to Achieve Great Results Whilst Doing Good
The GoodNet – the ethical media and intelligence company – has announced a partnership with Legacy Media to utilise market-leading aggregated ESG data within its ethical intelligence tool, GoodIQ. This partnership brings together The GoodNet’s deep expertise in helping advertisers reach [...]
LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonising ad operations and accurately [...]
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