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Adform & Captify Forge Partnership to Create First End-to-End Contextual Activation Solution
Captify, the leading search intelligence platform for the open web, today (September 14th, 2023) announced a partnership with the global programmatic platform Adform to deliver privacy-first, audience-based buying for the programmatic ecosystem. The partnership provides the industry’s first end-to-end contextual activation [...]
InMobi Partners with Ad Net Zero to Further Commit to Sustainable Advertising Practices
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 14th, 2023) announced its strategic partnership with Ad Net Zero, the climate action programme with the mission to accelerate the decarbonisation of the [...]
IAS Publishes 'The State of Brand in Thailand 2023' Report
Integral Ad Science (IAS) published a brand safety survey report, ‘The State of Brand in Thailand 2023 ’. The survey strives to understand what Thai consumers regard as brand-safe/unsafe content and the impact of the ad environment on their perception [...]
Connatix Releases New State of Video Report
Connatix, the leading video technology company for premium publishers and advertisers, released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers. The report, titled, Consumers are Watching; [...]
Taboola Introduces New AI-Powered Technology That Maximises Conversions from Native Ad Campaigns
Taboola, a global leader in powering recommendations for the open web, today (September 13th, 2023) announced significant advancements in its performance advertising-focused bidding technology, called Maximise Conversions. This technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost per click [...]
Onetag Bolsters Executive Team With the Hire of Filippo Gramigna as Chief Operating Officer
Onetag, the global independent programmatic platform, announces the appointment of Filippo Gramigna as chief operating officer (COO) to front the company’s international commercial growth. As Onetag’s COO, Gramigna will utilise his expertise across various areas such as business development, partnerships, and [...]
Sparteo Reports 30% Growth in First Half of 2023 Amidst Sluggish Online Advertising Market
The first half of 2023 witnessed varied performances in the ad tech sector, with Sparteo emerging with notable figures. In a recent statement on LinkedIn, the company's leadership provided insights into their operations and performance in a generally tepid online [...]
Adform Significantly Reduces Carbon Emissions Across Multiple Markets
Adform, the global programmatic platform, today (September 12th, 2023) unveils the results from its carbon reduction capabilities pilot programme. Adform’s DSP, enabled by its recent partnership with Scope3, drove a substantial decrease in digital advertising emissions for Audi, Vodafone, and [...]
impact.com Acquires SaaSquatch to Help Brands Increase Revenue & Reach New Audiences
impact.com, the world’s leading partnership management platform, today (September 12th, 2023) announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while [...]
Brand Metrics Fuels Expansion by Appointing a New Client Success Manager
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as customer success manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between [...]
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