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DoubleVerify Continues CTV Momentum as Media Quality Measurement is Now Available to Current Netflix Advertisers
DoubleVerify, a leading digital media measurement, data, and analytics software platform today (March 20th, 2023) announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe [...]
GumGum Announces Industry’s First 100% Brand Safe Ad Exchange
GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied [...]
Adnami Signs with Schibsted & Amedia to Deliver High Impact Ads with Unparalleled Reach AcrossThe Nordics
Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high-impact formats which cut through a fragmented media landscape, delivering high-performance campaigns for a range of businesses. Peter Østrem, Adnami’s [...]
Exclusive Hawk & Captify Partnership Brings Search Data to DOOH & Audio Media Buying for the First Time
European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the [...]
IAB Europe Announces Results of its 2023 Brand Safety Poll
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its 2023 Brand Safety Poll. 157 industry professionals from across the digital advertising value chain gave their opinions on how brand safety [...]
IAB Europe Obtains Suspension of TCF Action Plan Implementation Due to Ongoing Proceedings
IAB Europe confirmed today (March 15th, 2023) that the APD has voluntarily suspended the six-month implementation period of IAB Europe’s action plan. IAB Europe’s action plan was unexpectedly validated by the APD on January 11th, 2023, with a six-month deadline for [...]
Sharethrough Announces Inaugural Green Media Summit to Advance Sustainability Initiatives in the Digital Ad Industry
Sharethrough, one of the top global independent omni-channel ad exchanges, today (March 14th, 2023) announced the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability and how the digital advertising industry [...]
Le Groupe Le Monde renouvelle sa confiance à Outbrain pour 5 ans
Outbrain, plateforme leader de recommandations, est fier d'annoncer le renouvellement de son partenariat exclusif, débuté il y a 10 ans, pour une durée supplémentaire de 5 ans avec le Groupe Le Monde.Le Groupe Le Monde est le groupe média d'information [...]
Focus Media Hong Kong Selects Hivestack as its Exclusive SSP Partner for Programmatic DOOH
Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong. As part of this partnership, both local and global buyers will [...]
Thomas Sundgren Joins Nexta as VP of Commercial
Nexta is pleased to announce today (March 13th, 2023) the appointment of Thomas Sundgren as the company's new vice president of commercial. Sundgren brings a wealth of experience in leading sales and marketing teams and will be responsible for leading Nexta's [...]
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