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MINT: Kick Off Ufficiale Del Nuovo Headquarter Global Di Milano
MINT azienda leader dell’Advertising Resource Management, ha accolto più di 300 ospiti tra i rappresentanti delle più grandi aziende italiane e addetti ai lavori del mondo dell’Advertising nel nuovo headquarter di oltre 1400mq lungo il Naviglio Grande a Milano. Minimalismo, [...]
Venatus Accelerates its Global Expansion and Strengthens Leadership Team with Key Appointments
Venatus, a leading global gaming and entertainment advertising solutions provider, announces the acceleration of its global expansion strategy with three key hires: Sacha Bunatyan as the company’s first chief marketing officer (CMO), Sterling Wharton as president North America and Dominique McAree as [...]
New Research by LiveRamp Reveals Marketers are Prioritising the Customer Journey
LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration in understanding audiences. Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising [...]
PwC Report Shows Promising Results for First Adform Campaign with Utiq
Adform, the global programmatic platform, today (June 28th, 2023) announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating [...]
ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50%
ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath, today (June 28th, 2023) announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce [...]
MiQ’s Commitment to DEI Sparks Systemic Change Including Double-Digit Increase in Representation of Women & BIPOC Managers
MiQ, the leading global programmatic media partner has released its third annual Inclusion, Diversity, Equity, and Accountability (I.D.E.A.) Report, of which the findings indicate consistent progression towards more inclusive and equitable representation within the company during 2022, and offers a snapshot [...]
ShowHeroes’ CTV Innovation Team Launches Custom Animations for Connected TV
ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues the extension of its creative services with the launch of Custom Animations for CTV. This innovative and highly customisable format is designed to elevate brand experiences on [...]
Woodman’s Selects InMobi Commerce as Video-Based Product Discovery & Retail Media Solution
InMobi Commerce, one of most modern and innovative advertising technology platforms for retailers and e-commerce companies, today (June 27th, 2023) announced a partnership with Woodman’s, an employee-owned American supermarket chain with stores throughout Wisconsin and northern Illinois. InMobi Commerce will launch [...]
Will Luttrell CTO of The Brandtech Group Joins Good-Loop as Non-Executive Director
Good-Loop – a purpose-led ad platform on a mission to make advertising better for consumers, brands, and the planet – today (June 26th, 2023) announced that Will Luttrell, CTO of The Brandtech Group, has joined the company as a non-executive [...]
Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager
Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and gives clients the ability [...]
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