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Impact Appointed by Skyscanner to Optimise Global Affiliate and Performance Partnerships
Impact, the global leader in partnership automation, announce a partnership with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally. By leveraging Impact’s SaaS platform, Skyscanner will benefit from improved [...]
Adnami Announce Partnership with SeenThis as the Tech Companies Join Forces to Enable Lightning-Fast Video Streaming in High Impact Formats
Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with SeenThis; with the adaptive streaming company’s lighting fast video set to complement Adnami’s high impact formats and creative templates. Adnami will integrate [...]
smartclip Europe Partners with Clubbing TV to Monetise Connected TV Inventory Across Multiple European Markets
smartclip, the ad tech platform of RTL Group, adds Clubbing TV, the world’s first lifestyle TV channel dedicated to clubbing, DJs and dance music culture, to its connected TV portfolio. Clubbing TV is available in over 60 countries with a [...]
OMD Sees Campaign Results Skyrocket by Using IAS Automated Tag with Google
Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, and OMD, the world's largest media network, today announced a case study on time saved and ROI achieved for two of OMD New Zealand's biggest clients by using [...]
Telco Intelligence and the Future of Digital Identity: Detailed Strategic Report Released by Novatiq
Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has released an in-depth report into the strategic options available to telecommunications networks when considering the digital marketing industry opportunity, and what this will mean for the martech [...]
Sojern Proves its Dynamism in Europe, and is Poised to Drive Travel Demand for France
Launched in 2007, Sojern is a pioneer in innovation. 2020 brought many milestones, including the company's continued investment in digital transformation, preparing for the “cookieless world” and the signing of key partnerships such as Convious, The Hotel Network and Mews. [...]
Quantcast Furthers Commitment to Privacy; Names New Chief Privacy Officer
Quantcast, a global advertising technology company, today announced the addition of Min-Jae Lee, JD, as its chief privacy officer reporting to Ileana Falticeni, Quantcast general counsel. Lee joins Quantcast from The Trade Desk and will be responsible for driving Quantcast’s [...]
PubMatic To Host Global Summit - Envision: What’s Next For Addressability
PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a major global virtual event entitled Envision: What’s Next For Addressability. The event will stream more than 25 continuous hours of content for brands and publishers [...]
French Hyper-Casual Publisher TapNation Integrates Adverty’s In-Game Ad Technology into Multiple Games
Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear [...]
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