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New Sojern Report Shows Travel Marketers' 2021 Plans for Digital Advertising
Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021.” Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle [...]
Admix Launches Movember In-Play Ad Campaign for Mobile Gamers
Leading In-Play advertising company Admix has teamed up with men’s health charity Movember to launch a series of targeted ads to reach highly engaged male gamers while they play video games. In-Play ads featuring Movember’s iconic ‘moustache’ branding will be placed [...]
Adverty Partners with Azerion to Further Strengthen In-Game Advertising’s Programmatic Reach
Adverty, the leading in-game platform for advertisers, agencies and game developers, has announced a partnership with Azerion's premium advertising platform (Improve Digital), which will increase its programmatic reach for brands and advertisers looking to enter the increasingly influential world of [...]
Impact Opens Office in Sweden with Marcus Ericson Appointed as Country Manager
The world's largest partnership automation company, Impact, which was founded in the US in 2008, has announced the opening of an office in the centre of Stockholm, Sweden. This news comes amid the continued expansion of the global marketing technology company’s [...]
Andy Ankrah to Lead Merkle’s UK Technology Consulting Practice
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Andy Ankrah to head of technology consulting, leading a new dedicated UK practice that aims to drive business value through technology investment and [...]
DoubleVerify & MoPub Announces Expanded Partnership, Bringing DV’s Fraud Protection Capabilities to MoPub Marketplace
DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, [...]
Ad TechAdvertiserAgenciesBrand SafetyDemand SideIn-App FraudMobileMonetisation
Cavai Raises Over £6.5m To Drive Significant International Expansion
Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its [...]
Taboola Launches New Premium Advertisers Programme For Brands And Agencies Across EMEA
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, has today announced its new Premium Advertisers Programme to empower brands and agencies with best practices to increase customer acquisition, [...]
Kevin Smyth joins Playground XYZ as Head of Sales, Asia
Ad Tech leader Kevin Smyth, who previously led the expansion of Magnite’s (formerly Telaria) digital SSP business across Southeast Asia, has joined Playground XYZ as head of sales, Asia. Thanks to strong continued growth across APAC and a burgeoning roster of [...]
Eyeota Cohort Onboarding Expands Selling Simplified’s B2B Data Intelligence into 26 markets
Eyeota, the leading data partner to global enterprises, today announced it has partnered with Selling Simplified Group, Inc., a global leader in intent-driven B2B demand gen marketing solutions, to transform their existing data assets into powerful digital audiences, via Eyeota’s [...]
AudienceDataDigital MarketingFirst-Party DataOmnichannelPartnership
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