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Adform FLOW wins Red Dot Award's Communication Design Category 2021
Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category. True to the competition’s guiding principle, [...]
Admixer will be the title partner of Conference for Marketing & Media Buying Specialists
One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise. During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, [...]
Ad TechAdvertiserAdvertisingDigitalEventsPerformanceProgrammatic
InMobi Appoints Philip Gale as Head of Agency Development for Europe
InMobi, a leading provider of marketing and monetisation technologies that fuel industries around the world, today announced that Philip Gale has joined its team, as head of agency development, Europe. Most recently at Publicis Media, Gale was the director of [...]
AOP & Deloitte report digital publishing revenues up by 31.9% in Q1 2021
Digital publishing revenues in the UK increased to £152m in Q1 2021, up by 31.9% in comparison to Q1 2020, according to the latest quarterly Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. During Q1 [...]
Taboola and DoubleVerify Partner on Brand Safety and Suitability Targeting Controls
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics. With [...]
VlogBox Announces Partnership with Digital Television Russia to Work on Channels for 8 kids’ Cartoons
On the road to the development of the kids' content segment in the OTT ecosystem, VlogBox has recently announced its partnership with Digital Television Russia (DTR), the largest media company on the Russian pay TV market with a 27.5% market [...]
Meetrics schafft neue Chancen für Bewegtbildwerbung
Der führende Europäische Ad Verification Anbieter erweitert seine Viewability-Technologie mit innovativen Sichtbarkeitsdefinitionen, den sogenannten Advanced Video Metrics. Die neuen Metriken erfassen, in welchem Umfang Video Ads gesehen, gehört und damit wirksam werden, anstatt nur zu erheben, ob Werbevideos beim Start [...]
Meetrics Creates New Opportunities for Video Advertising
The leading European Ad Verification provider expands its viewability technology with innovative viewability definitions called Advanced Video Metrics. The new metrics record to which extend video ads are viewable, audible and thus effective. Now the quality standards for viewable impressions [...]
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