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Taboola News Now Powers Personalised News Feeds in Over 80 Countries
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced significant adoption and achievements for its Taboola News product offering. Taboola News brings recommendations from Taboola’s large publisher network, which reaches [...]
Global Digital Out of Home Marketplace VIOOH Launches New Hong Kong JCDecaux Cityscape Advertising Inventory
Leading global digital out of home (OOH) marketplace VIOOH, today announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory now available. Trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now [...]
Total Media Solutions Launches sTag to Streamline Publisher Revenue Management
Total Media Solutions, an advertising technology solutions provider that helps publishers globally manage their revenue and create value-added experiences for users, announces the launch of sTag, which allows publishers to implement their revenue management strategy from a single tag. Traditionally any [...]
As Data Landscape Transforms, Eyeota’s Approach to Identity and First-Party Data Onboarding Deepens Its Global Impact
Eyeota, the leading data partner to global enterprises, announce that its long-standing interoperable and ID-agnostic approach to data has prompted significant global growth and deepened marketplace relevance over the past year. Among the milestones that testify to Eyeota’s ongoing and [...]
Inskin Media Promotes Svenja Damzog to Director, Publisher Services, EMEA and North America
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key promotion as it continues its global expansion, with Svenja Damzog promoted to director, publisher services, EMEA and NA. Svenja joined Inskin Media back in 2015 as [...]
Teiffyon Parry Joins Smart as EVP Global Demand
Smart AdServer, the leading independent ad monetisation platform, today announced the appointment of respected ad tech leader, Teiffyon Parry, as EVP global demand to drive continued growth of the company’s demand offering. Parry, who will manage the company’s demand group [...]
ShowHeroes Group Hires Richard Hughes as Agency Director for UK
ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is continuing its growth in the UK market with the appointment of Richard Hughes as agency director. Richard previously worked at The Guardian for 7 years, [...]
DoubleVerify Global Study: EMEA Has Highest Fraud Rate, While UK Brand Suitability Violations Fall and Global Video Impressions Surge
DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. For the study, DV analysed more than one trillion [...]
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