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IAS Teams with The Global Disinformation Index to Transform How Brands Avoid Misinformation
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI’s standards. [...]
Hivestack Announces Global Partnership with The Trade Desk
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, has today announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The [...]
Taboola Acquire Connexity, Bringing Personalised e-Commerce Recommendations to The Open Web
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately USD [...]
Good-Loop Launches Green Ad Tag To Help Advertisers Monitor Carbon Cost Of Digital Campaigns In Real Time
Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched today by ad tech company Good-Loop. The purpose-powered platform’s Green Ad Tag, which can be wrapped into any [...]
DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering & Additional New Solutions
DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC [...]
Xandr Platform Growth Accelerates in the First Half of 2021
Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video, CTV and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted first-of-its-kind technology, [...]
TheViewPoint Unlocks the OTT Space for Caracol TV
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established [...]
Entrepreneur and Digital Technology Innovator, Ana Milicevic, Joins ID5’s Board of Directors
ID5, the independent identity solution provider, announces the appointment of media executive Ana Milicevic as adviser and member of its board of directors. Ana Milicevic is an entrepreneur, media executive and digital data innovator who has held key leadership roles across [...]
Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Advertisers
Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally. The integration with Anzu’s in-game [...]
In-Store Sales Skyrocket as Europe Prepares to Reopen High-Streets and Ease Restrictions
As the UK and the rest of Europe sets its sight on an easing of COVID-19 rules, shoppers are bouncing back to the high street; the latest in-store sales figures[1] in June across the EMEA region jumped by 76% compared to [...]
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