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Cavai Expands Its Team With the Appointment Of A Group Agency Director
Cavai, the leading conversational advertising cloud, today (10 September) announces the appointment of Attique Rehman who joins the business as group agency director. Attique was most recently a creative strategy partner at The Telegraph. Prior to this, he held senior roles [...]
Quantcast Announces Industry-Leading Line-Up at Fall Virtual NOVA Event
Quantcast, the advertising technology company and creator of an innovative intelligent audience platform, today (9 September) announced virtual NOVA: Simply Smarter Connections, a Quantcast premier event taking place in three regional events, with the event for EMEA audiences kicking off [...]
Quantcast Champions Advertising Education with Open Access to Free Training through Quantcast Academy
Quantcast, a global advertising technology company, today (9 September) announced the launch of a new educational program, the Quantcast Academy. The academy is free and open to all individuals and organisations, including students, advertising industry professionals, and those looking to [...]
Criteo Appoints Manuela Montagnana as Chief People Officer
Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading commerce media platform, today announced the appointment of Manuela Montagnana as chief people officer. In this role, Montagnana will lead the company’s people team, driving talent strategy [...]
the7stars Group forms a Business Acceleration Consultancy, 13minutes
the7stars Group continue to expand its suite of services with the launch of 13minutes, a business acceleration consultancy. Designed to transform marketing capability by closing the gap between Martech and media investment, specifically to shape business growth for a range [...]
Pubstack Launches Optimisation Product to Increase Publisher Ad Inventory Value
Pubstack's first module of its new automated optimisation product uses advanced technology and allows publishers to implement Smart Ad Refresh and to generate extra ad revenue in a secure way. A Practice to Increase Monetisation Publishers have tested many ways to maximise [...]
Pubstack lanza un producto de optimización para aumentar el valor del inventario publicitario de los editores
Pubstack, la plataforma de optimización del rendimiento publicitario, ha lanzado el primer módulo de su nuevo producto de optimización automatizada. El módulo utiliza tecnología avanzada y permite a los editores implementar Smart Ad Refresh y generar ingresos publicitarios extra de [...]
Ad TechAdvertiserInventoryMonetisationPerformanceProduct LaunchProgrammaticPublisherRevenue
Smart s'associe à Oracle Contextual Intelligence pour renforcer la brand safety pour les éditeurs et les annonceurs
Smart, la plateforme indépendante de monétisation publicitaire, annonce aujourd'hui son intégration avec Oracle Contextual Intelligence (anciennement Grapeshot). Cette solution, qui permet une analyse et une classification pré-bid du contenu des éditeurs, est désormais entièrement disponible au sein de la plateforme [...]
Ad TechAdvertiserAgencyBrand SafetyBrand SuitabilityDigitalPartnershipPublisherSSP
Sojern y Roiback llegan a un acuerdo estratégico para impulsar la venta directa y rentabilidad hotelera.
Sojern, plataforma de marketing digital especializada en turismo, y Roiback, empresa tecnológica líder en la gestión del canal directo de cadenas hoteleras y hoteles independientes, han llegado a un acuerdo estratégico para ofrecer soluciones de marketing multicanal y optimización tecnológica [...]
Sojern & Roiback Partners to Increase Hoteliers' Direct Bookings & Profitability
Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct [...]
APACDigital MarketingLATAMMartechMiddle EastPartnershipTechnology
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