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InMobi Signs Definitive Agreement to Acquire Appsumer Analytics and Insights Platform to Power Performance Marketers Around the Globe
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today (13 October) announced it has signed a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree [...]
Insights and Analytics - Sublime Expands its Research and Analytics Solutions for Brands
Sublime, part of Azerion Group, and creative advertising solutions specialist, announce the expansion of its services with a full new suite of Insights and Analytics capabilities as well the creation of a dedicated department. As digital advertising is focused on standard [...]
Ogury Consolida su Actividad en España y Nombra a Daniel Gozlan Managing Director
Ogury, uno de los líderes tecnológicos mundiales en mobile advertising que actúa como soporte premium para los anunciantes, fortalece su presencia en España con Daniel Gozlan como nuevo Managing Director, reforzado por un consolidado equipo experto en publicidad digital. Daniel, [...]
Brand Metrics Hires Taylor Sturtevant as it Focuses on Growth in the US
Global technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of digital advertising - have announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been appointed to head up [...]
Evorra Raises Significant Pre-Seed Round to Launch a Global, Privacy by Design Audience Marketplace for Brands and Agencies
Evorra led by an experienced team of ad and data tech professionals, has accepted pre-seed investment from strategic industry investors including Area Tech Holdings, a syndicate of leading ad and data tech investors across the Middle East, and ad tech [...]
ID5 Appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal
ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as senior director of publisher development and Rafael Marti as head of legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally [...]
Qwarry et Smart S’allient pour mettre la Data Sémantique au Service d’un Achat Média Plus Efficace
La plateforme d’analyse et de ciblage sémantique cookieless, Qwarry, annonce son partenariat avec Smart, la plateforme indépendante de monétisation publicitaire. Qwarry a choisi l’offre de curation de Smart pour créer des produits médias enrichis par sa donnée sémantique, en combinaison [...]
Biites, a Global Branded Content Platform, Secures Funding from FirstPartyCapital to Fuel International Expansion
The Copenhagen-based startup launches in the UK today (7 October), having completed its Seed funding round with FirstPartyCapital, an operator-led fund that invests in digital media and marketing companies. Biites’ platform is specifically built with long form branded video in mind, [...]
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