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Nielsen Announces Data Collaboration With PubMatic Changing The Way Marketers Transact On Audience Data
Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance. Brands can benefit from PubMatic’s extensive reach, enabling [...]
Essence Launches ITV’s Love Island 2021 Series with Picnic’s Swipe Format
ITV has worked with Essence and Picnic to drive awareness for this year’s series of Love Island via their latest social display format. Inspired by popular dating apps, the award-winning swipe format allows users to ‘couple up’ with their favourite contestants [...]
ADvendio Announces Expansion Into The US Market By Appointing Samantha Giaver, Head of Sales, USA
In 2016, Samantha started her time with ADvendio as a key account manager, a role that was primarily sales-focused and allowed her to transition into her new position as head of sales after a move from Chile back to the [...]
Taboola Attains TAG Brand Safety Certification
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today (13 September) announced it has been awarded the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), [...]
Channel Factory Receives Certification From kidSAFE Seal Program
Channel Factory, the global brand suitability and ad performance platform for YouTube, has been awarded the kidSAFE+ COPPA Seal, further validating Channel Factory as a trusted partner for top kids brands globally on YouTube. The kidSAFE Seal is an independent [...]
AdvertisingBrand SuitabilityCertificationContextualPerformance
Paul Smith, Former Wireless Group MD, Joins AdTonos
AdTonos, run by Radio Net Media which successfully monetises podcasts, audiobooks, music, and radio streams of over 200 recognised publishers across the UK, EU, LATAM, and the US, has appointed Paul Smith as senior VP of sales to support the [...]
Semasio Appoints Joy Stroud Vice President, Sales and Client Development for the Non-EMEA Region
Semasio are excited to announce that Joy Stroud has joined the company as vice president of sales and client development for the non-EMEA region. In this role, Joy will use her years of experience in the ad tech industry to [...]
Making Science Grows With The Acquisition of Ad-Machina
Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s Ad tech technological platform. With this acquisition, the consultancy is expanding its product portfolio with a scalable platform [...]
Hawk Platform Data Partnership with Skyrise Shows the Future of Audience Targeting
Hawk Platform (formerly TabMo) is to supplement the strong planning insights it currently provides to clients with additional layers of granular data. The initiative, which will allow the mobile-first demand side platform (DSP) to execute advertising campaigns with maximum efficiency, is [...]
Adnami Continues Expansion With Head Of Marketing Announced
Tech company Adnami announces two notable changes in their company following a strong period of growth across EMEA. Emelie Malmquist will be joining Adnami as the new head of marketing and automation. Emelie brings a strong understanding of [...]
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