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TheViewPoint Announces its Partnership with Firework
TheViewPoint, a SaaS video ad monetisation platform for CTV/ OTT publishers, has partnered with Firework, the leading short video web story platform for digital publishers, businesses, and media buyers, to assist in ad monetisation of Firework’s inventory. This partnership will enable [...]
DoubleVerify Neutralises ‘SmokeScreen,’ a New Global CTV Fraud Scheme Using Screensavers to Hijack Streaming Devices
DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data & analytics, has identified a new connected TV (CTV) advertising fraud scheme, dubbed “SmokeScreen,” which caused screensavers to hijack CTV devices to generate impressions— even when the [...]
Tug Appointed by LEAP for $8m Global Digital Media after Australia win
Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP. Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and [...]
Channel Factory Continues UK Expansion with New Leadership Hires
Channel Factory, the global brand suitability and ad performance platform for YouTube has added two new hires to its UK team to help increase its footprint and to continue to grow the business across the region. Amy Crowsley and Daniel Benjamins [...]
Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification
Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold [...]
InMobi Unveils Robust New Telco Offering for Mobile Service Providers Around the World
InMobi, a leading provider of marketing and monetisation technologies, today announced the debut of InMobi Telco, a new suite of offerings that enable mobile operators to deliver and monetise compelling content assets, improve their subscribers’ experience and grow their businesses. Already adopted [...]
Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns
Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to [...]
JustPremium is Acquired by Contextual Ad Tech Company, GumGum
GumGum, the leader in contextual intelligence technology, has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution [...]
Sharethrough Announces New Appointments To Board of Directors
Sharethrough, one of the top global independent omnichannel ad exchanges, today announced that Paul Ross, former CFO of The Trade Desk and current CFO of VideoAmp, and Frantz Saintellemy, president and COO of LeddarTech, recently joined the company’s board of [...]
GroupM Announces Partnership with Hivestack in Singapore
GroupM Singapore announced today a partnership with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis [...]
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