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Cavai Raises Over £6.5m To Drive Significant International Expansion
Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its [...]
Taboola Launches New Premium Advertisers Programme For Brands And Agencies Across EMEA
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, has today announced its new Premium Advertisers Programme to empower brands and agencies with best practices to increase customer acquisition, [...]
Kevin Smyth joins Playground XYZ as Head of Sales, Asia
Ad Tech leader Kevin Smyth, who previously led the expansion of Magnite’s (formerly Telaria) digital SSP business across Southeast Asia, has joined Playground XYZ as head of sales, Asia. Thanks to strong continued growth across APAC and a burgeoning roster of [...]
Eyeota Cohort Onboarding Expands Selling Simplified’s B2B Data Intelligence into 26 markets
Eyeota, the leading data partner to global enterprises, today announced it has partnered with Selling Simplified Group, Inc., a global leader in intent-driven B2B demand gen marketing solutions, to transform their existing data assets into powerful digital audiences, via Eyeota’s [...]
AudienceDataDigital MarketingFirst-Party DataOmnichannelPartnership
Adverity secures USD$120m (£86.63m) from SoftBank Vision Fund 2 as demand for marketing analytics booms
Adverity, the rapidly growing marketing analytics platform, today announced it has closed a USD$120m (£86.63m) Series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round. Adverity’s mission is to transform marketing [...]
Hivestack Delivers the First Programmatic, Audience-Driven DOOH Campaign in Hong Kong
Hivestack,the world’s leading full stack programmatic digital out of home (DOOH) platform has announced the successful completion of the first programmatic DOOH campaign with cross screen integration, audience and location data targeting, and mobile retargeting to Hong Kong audiences. The [...]
Pubstack Announces Expanded Partnership Funke Mediengruppe
The ad revenue optimisation specialist Pubstack can announce an extended partnership with one of the leading media companies in Germany: The FUNKE Media Group. FUNKE has been offering its customers maximum cross-media reach and quality editorial environments. "It is great to [...]
Pubstack Kündigt eine Erweiterte Partnerschaft mit Die Funke Mediengruppe
Der Spezialist für Werbeerlösoptimierung Pubstack kann eine erweiterte Partnerschaft mit einem der führenden Medienunternehmen in Deutschland bekannt geben: Die FUNKE Mediengruppe. FUNKE bietet seinen Kunden maximale crossmediale Reichweite und hochwertige redaktionelle Umfelder. "Es ist großartig zu sehen, wie die Teams bei [...]
AlgoriX Joins Prebid.org to Provide Publishers with More Efficient Monetisation Solutions
AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions [...]
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