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Eye Tracking Findings Emphasise the Importance of Measuring Attention in Digital Advertising
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads. The data, collected [...]
Opera Ads Lance une Plate-Forme en Libre-Service avec DanAds, son Principal Fournisseur
Aujourd'hui, Opera [NASDAQ : OPRA] a annoncé le lancement de sa plate-forme publicitaire en libre-service, Opera Ad Manager et conçue par DanAds, une infrastructure de technologie publicitaire en libre-service pour les éditeurs. Cette plate-forme a été développée pour créer, gérer [...]
Opera Ads Führt eine Self-Service-Plattform ein, die vom Führenden Anbieter DanAds Betrieben Wird
Opera [NASDAQ: OPRA] hat heute den Start seiner Self-Service-Werbeplattform Opera Ad Manager, bekannt gegeben, einer anpassbaren und skalierbaren Self-Service-Ad-Tech-Infrastruktur für Tier1-Publisher, die von DanAds betrieben wird. Die integrierte Plattform wurde entwickelt, um digitale Werbekampagnen zu erstellen, zu verwalten und Berichte [...]
Ogury Dona Oltre 1 Milione di Dollari di Spazio Pubblicitario a Organizzazioni Non-Profit
Ogury, azienda creatrice del Personified Advertising, annuncia la donazione di oltre 1 milione di dollari di spazi pubblicitari a organizzazioni non-profit dall'inizio dell'anno ad oggi. L'azienda ha consentito a numerose organizzazioni benefiche l’accesso premium alla sua nuova offerta mobile web, [...]
Ogury Donates Over USD$1m (£731k) of Ad Space to Non-Profit Organisations
Ogury, the Personified Advertising company, recently announced that it has donated more than USD$1m (£731,000) of advertising space to non-profit organisations so far this year. Following a first quarter launch, the company supported several charities to acquire premium inventory on [...]
Event Announcement Pubstack Will Participate in the Next AOP Tech Talk with its Talk ‘How to Maximise the Value of your Ad Inventory?’
Pubstack is participating in the next AOP Association of Online Publishers event ‘Tech Talk’ with its webinar ‘How to maximise the value of your ad inventory? Actionable insights from your ad stack’ During the last years, ad tech has become a [...]
Platform161 (Now Part of Verve Group) Integrates with LiveRamp
Platform161 (now part of Verve Group), a leading demand-side platform, today announced an integration with LiveRamp, a leading data connectivity platform, across UK, France, Germany, Netherlands, Belgium, Spain, Italy, Romania, and Poland. The partnership will provide a solution to the [...]
Watching That Secures Funding from FirstPartyCapital
Watching That, the leading revenue intelligence platform for the OTT industry, has secured late seed funding from FirstPartyCapital, to help expand its customer base of broadcasters and OTT video providers across the globe. The funding will help Watching That invest [...]
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