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VlogBox Announces Partnership with Digital Television Russia to Work on Channels for 8 kids’ Cartoons
On the road to the development of the kids' content segment in the OTT ecosystem, VlogBox has recently announced its partnership with Digital Television Russia (DTR), the largest media company on the Russian pay TV market with a 27.5% market [...]
Meetrics schafft neue Chancen für Bewegtbildwerbung
Der führende Europäische Ad Verification Anbieter erweitert seine Viewability-Technologie mit innovativen Sichtbarkeitsdefinitionen, den sogenannten Advanced Video Metrics. Die neuen Metriken erfassen, in welchem Umfang Video Ads gesehen, gehört und damit wirksam werden, anstatt nur zu erheben, ob Werbevideos beim Start [...]
Meetrics Creates New Opportunities for Video Advertising
The leading European Ad Verification provider expands its viewability technology with innovative viewability definitions called Advanced Video Metrics. The new metrics record to which extend video ads are viewable, audible and thus effective. Now the quality standards for viewable impressions [...]
New Sojern Report Shows Travel Marketers' 2021 Plans for Digital Advertising
Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021.” Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle [...]
Admix Launches Movember In-Play Ad Campaign for Mobile Gamers
Leading In-Play advertising company Admix has teamed up with men’s health charity Movember to launch a series of targeted ads to reach highly engaged male gamers while they play video games. In-Play ads featuring Movember’s iconic ‘moustache’ branding will be placed [...]
Adverty Partners with Azerion to Further Strengthen In-Game Advertising’s Programmatic Reach
Adverty, the leading in-game platform for advertisers, agencies and game developers, has announced a partnership with Azerion's premium advertising platform (Improve Digital), which will increase its programmatic reach for brands and advertisers looking to enter the increasingly influential world of [...]
Impact Opens Office in Sweden with Marcus Ericson Appointed as Country Manager
The world's largest partnership automation company, Impact, which was founded in the US in 2008, has announced the opening of an office in the centre of Stockholm, Sweden. This news comes amid the continued expansion of the global marketing technology company’s [...]
Andy Ankrah to Lead Merkle’s UK Technology Consulting Practice
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Andy Ankrah to head of technology consulting, leading a new dedicated UK practice that aims to drive business value through technology investment and [...]
DoubleVerify & MoPub Announces Expanded Partnership, Bringing DV’s Fraud Protection Capabilities to MoPub Marketplace
DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, [...]
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