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ShowHeroes Group lancia la soluzione innovativa di targeting contestuale per le CTV
ShowHeroes Group, tra i principali fornitori di soluzioni video in Europa, annuncia oggi il lancio di SemanticHero per CTV, un prodotto pionieristico che sbloccherà nuove opportunità per tutti i player principali nell'ecosistema digitale. Con la sua reputazione per il targeting semantico [...]
Verve Group’s New Leadership to Pilot Company’s Global Expansion
Verve Group, a privacy-first omni-channel ad platform, announced it has hired Stephanie Vandenberg-Smith as SVP of Revenue, Corey Kulis as VP of Marketing, Derek Hashemi as VP of CTV Platform. It also appointed Matthew Deets to serve as GM of [...]
IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV
IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV (CTV), announced that they are working together to enable video-level contextual targeting for CTV through SpringServe’s comprehensive platform for [...]
OS Data Solutions Integrates with ID5 to Address More Users and Increases Reach by 28% Across All Browsers
OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie [...]
Zeotap Launches Consent Orchestration to Simplify Data Compliance for Marketers
Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award winning platform, to make it easy for marketers to activate data at scale within increasingly complex data privacy constraints. It unifies, configures and automates an [...]
Intelligent Video Solutions (iVS) Concludes USD$3.2M Pre-Series B Transaction
Leading video advertising enablement platform, Intelligent Video Solutions (iVS) today (22 September) announced its latest round of fundraising. The Pre-Series B round, led by Tin Men Capital as well as notable investors such as Vulpes, Kickstart Ventures and SG Innovate, [...]
ShowHeroes Group Launches Industry-Leading Audience Targeting Solution for CTV
ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players throughout the digital ecosystem. Building on ShowHeroes Group’s reputation [...]
impact.com Fiscal Year H1 2021: $1.5bn Valuation, $150m in Funding, BigCommerce Integration, 69% Customer Growth
impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2022. Most notably, the company closed a USD$150m round of funding at [...]
Tenjin and GameAnalytics Launch Growth FullStack
Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, the first in a new series of developer tools and [...]
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