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Hershey’s "The Real Gold" Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games
Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...]
Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger Advertising
Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms. The investment supports Adtelligent’s strategy to offer advertisers unified access to [...]
Limelight Inc.’s Annual Report Charts Ad Networks’ Move from Aggregation to Curation
Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to curation - doubling down on quality, relevance, transparency, and targeting sophistication - [...]
Audion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising
Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance. Audion AI addresses key challenges facing audio advertising: the highly fragmented environment in which [...]
Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context
Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed [...]
Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation
Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, today (17th February, 2026) announced it is now utilising Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. This launch expands both Cocie [...]
Happydemics Partners with Vistar Media to Enhance DOOH Brand Measurement
Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) [...]
AudioStack Names Alexis van de Wyer CEO as Company Accelerates Growth
AudioStack, the leading enterprise solution for AI audio production, has appointed Alexis van de Wyer as chief executive officer. Founder Timo Kunz will continue leading the company's technology development and product innovation initiatives. van de Wyer brings 25 years of experience [...]
Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets
Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will act as the [...]
xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange
xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. xpln.ai’s attention segments are now available directly via [...]
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