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• Ogury lanza Ogury One, una nueva plataforma publicitaria para abordar la pérdida de señales

  3 weeks ago News

  

  Ogury, líder en soluciones publicitarias impulsadas por datos exclusivos y basadas en la privacidad, ha anunciado hoy el lanzamiento de su nueva plataforma orientada al cliente. Diseñada para marcas y agencias, Ogury One permite a los usuarios aprovechar al máximo [...]

  AgenciesBrandsPrivacyProduct Launch

• Captivate and VIOOH Partner to Expand Digital Out-of-Home Ads in Premium North American Properties

  3 weeks ago News

  

  Captivate, North America’s leading digital out-of-home (DOOH) video network, today (April 8th, 2025) announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, [...]

  DOOHSSPSupply Side

• Ogury lance Ogury One, une nouvelle plateforme publicitaire qui solutionne la disparition des identifiants

  3 weeks ago News

  

  Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce aujourd’hui le lancement d’Ogury One, une nouvelle plateforme publicitaire à destination des marques et des agences, qui leur permet d’activer en toute [...]

  AgenciesBrandsPrivacyProduct Launch

• New IAB Europe Study Reveals Consumer Views on Personalised Ads, Privacy, and Free Online Services

  3 weeks ago News

  

  A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive online advertising, data privacy, and the trade-offs that sustain free digital services.  As debates around privacy regulation and the future of [...]

  PersonalisationPrivacyResearch

• Opti Digital Launches the Fifth Edition of the Green Challenge to Support Reforestation in Bolivia

  3 weeks ago News

  

  As part of its Corporate Social Responsibility (CSR) commitment, Opti Digital, a premium monetisation platform, is proud to announce the fifth edition of the Opti Digital Green Challenge, an annual eco-friendly sports event that brings together stakeholders from the online [...]

  EnvironmentalMonetisation

• Ogury Launches Ogury One, A New Advertising Platform to Address Signal Loss

  3 weeks ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (April 8th, 2025) announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified [...]

  AgenciesBrandsProduct LaunchTargeting

• Nexxen Addresses Advertising Fragmentation in German Market with Launch of TV Intelligence Solution   

  3 weeks ago News

  

      Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 8th, 2024) announced the launch of its TV Intelligence (“TVI”) solution in Germany, enabling advertisers to more effectively activate and optimise their campaigns [...]

  AdvertisingGermanyProduct LaunchTV

• IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

  4 weeks ago News

  

  IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction of LEAF, a suite of utilities designed to support the reduction of environmental impact in digital advertising campaigns. Developed as [...]

  AdvertisingDigital MarketingEnvironmentalSustainability

• DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

  4 weeks ago News

  

  FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s [...]

  Ad TechDigitalInvestmentMartech

• MarkApp Achieves Official Registration as IAB TCF Vendor

  4 weeks ago News

  

  MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under the Transparency and Consent Framework (TCF) managed by IAB Europe. The Interactive Advertising Bureau (IAB) Europe's TCF is an essential compliance [...]

  GDPRIndustry BodiesTransparency