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DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (30th June, 2025) announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with [...]
Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms
Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...]
Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising
In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production with predictive attention analysis in both platforms. As Attention Units (AU) rises to prominence—recently [...]
GoWit x Goldbach: Powering the Future of Retail Media in Switzerland
GoWit, the leading commerce and retail media ad tech platform in the EMEA region, has partnered with Goldbach Group, the most established advertising sales house in Switzerland. This strategic alliance combines GoWit’s self-serve retail media technology with Goldbach’s deep regional expertise [...]
Adnami and Digital Matter Partner to Bring High Impact Advertising to the Baltics
Adnami, the attention-first ad tech company, is thrilled to announce the expansion of its successful partnership with Baltic sales house Digital Matter. This enhanced collaboration allows advertisers to access an even broader range of premium inventory across over 200 leading [...]
DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (25 June, 2025) released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and [...]
Pubstack Accelerates Global Expansion and Deepens UK Commitment with Appointment of Ronan Murphy as Country Manager
Pubstack, the leading monetisation management platform for digital publishers, announces the strategic appointment of Ronan Murphy as Country Manager for the United Kingdom. This appointment marks a significant step forward in Pubstack’s ongoing global expansion strategy while demonstrating the company's [...]
South West and Scotland top UK holiday destinations this summer
Staycations are set to prove hugely popular with British holidaymakers this summer, according to new readership data from Taboola. Recent and forecast heatwaves coupled with the cost-of-living crisis are driving UK holidaymakers to choose British destinations like Devon, Cornwall, and [...]
MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation
MGID, the global advertising platform, today (25 June, 2025) announces the release of CPA Tune. This powerful self-optimising system utilises machine learning to maximise conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, [...]
JWP Connatix Names Chris Maccaro as Chief Revenue Officer
JWP Connatix, a leading video technology and monetisation platform, today announced that Chris Maccaro has joined the company as Chief Revenue Officer. In this new role, Maccaro will oversee global revenue strategy and execution across the company's suite of video technology and monetisation [...]
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