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Articles by ExchangeWire

• Axeptio aux côtés de Ladybird pour un Open Web indépendant et transparent

  4 weeks ago News

  

  Le Web est un bien commun. Il structure nos échanges, nos accès à l’information et, de plus en plus, notre économie. C’est un espace vivant, mais fragile. Aujourd’hui, Axeptio annonce son partenariat avec le projet Ladybird, un nouveau navigateur web [...]

  Open WebRegulation

• Adform Supercharges Programmatic DOOH for Vodafone Germany & for AMC+’s Premiere of TWD Daryl Dixon España

  4 weeks ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (28th October, 2025) unveils results from two standout programmatic digital-out-of-home (DOOH) campaigns. The activations were powered by the new DOOH planning interface within Adform FLOW, which offers seamless [...]

  DOOHOmnichannelProgrammatic

• Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments

  4 weeks ago News

  

  Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments. The [...]

  AIOmnichannelPartnership

• Axeptio Supports Ladybird to Advance a Standards-Driven, Independent Open Web

  4 weeks ago News

  

  The web is our shared infrastructure for information, connection, and interaction. It is dynamic, generative, and yet fragile. Today, (28th October, 2025) Axeptio announces its sponsorship of the Ladybird Browser Initiative, in support of a simple idea: the open web [...]

  Open WebRegulation

• adWMG and Venatus Announce Strategic Partnership in Gaming Advertising

  4 weeks ago News

  

  adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment inventory. The collaboration brings together adWMG’s user-acquisition and performance marketing expertise with Venatus’ extensive access to high-quality gaming audiences across [...]

  AdvertisingDisplayProgrammaticPublisher

• BRAVE Expands Server Infrastructure in APAC to Support Global Growth & Performance at Scale

  1 month ago News

  

  BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region. The move is part of BRAVE’s ongoing investment in building a faster, more [...]

  APACProgrammaticPublisher

• Teads Launches CTV Performance: A New Way to Optimise & Measure Real Outcomes from Connected TV

  1 month ago News

  

  Teads, the omnichannel outcomes platform for the open internet, today (23rd October, 2025) announced the beta launch of CTV Performance, an innovative performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside [...]

  CTVOmnichannelOptimisationProduct Launch

• OpenX Expands Leadership Team to Simplify Programmatic & Make Media Work Better for Buyers & Publishers

  1 month ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (23rd October, 2025) announced a strategic expansion of its leadership team, appointing five senior executives across product, marketing, communications, and operations.  This expansion reflects OpenX’s commitment to three core [...]

  AppointmentOmnichannelSupply Side

• MarkApp Partners with Zira to Elevate Creative Excellence in Programmatic Advertising

  1 month ago News

  

  MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering unlimited design services through a streamlined subscription model.  This collaboration brings together [...]

  CreativeCTVMobilePartnership

• Clinch Becomes the First Ad Server to Reach Amazon Custom Audiences via S2S Integration

  1 month ago News

  

  Clinch, the Agentic AI platform for omnichannel advertising, today (23rd October, 2025) announced an expanded collaboration with Amazon Ads, becoming the first third-party ad serving solution to serve ads to Amazon Custom Audiences, a functionality reserved for creatives served directly [...]

  Ad ServerAmazonTargeting