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• TripleLift is a Global Beta Participant for Amazon Ads’ Dynamic Traffic Engine (Beta)

  1 year ago News

  

  TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]

  AmazonDSPProgrammaticSupply Side

• Outbrain Completes the Acquisition of Teads

  1 year ago News

  

  Outbrain Inc. today (February 4th, 2025) announced the closing of its acquisition of Teads, following receipt of all necessary regulatory approvals. The two companies will merge their respective branding and performance offerings to create the omnichannel outcomes platform for the [...]

  AcquisitionOpen WebSupply Side

• LiveRamp Partners with Ocado Ads to Launch Audience+

  1 year ago News

  

  LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [...]

  DataPartnershipPersonalisationRetail Media

• Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking

  1 year ago News

  

  Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has released data showing that brands relying on outdated keyword blocklists are missing out on nearly half of all Super Bowl-related content due to overblocking [...]

  Brand SafetyContextualInventoryTargetingUS

• IPM Advertising Innovates Again by Becoming the First to Deploy First-id in Belgium!

  1 year ago News

  

  In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation by becoming the first Belgian media group to deploy the First-id identification solution, which is already transforming the French market.  This [...]

  CookielessDataID

• Yahoo DSP to Adopt IAB Tech Lab's Standardised Data Transparency Labels

  1 year ago News

  

  Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [...]

  DataProduct LaunchTransparency

• Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions

  1 year ago News

  

  Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies.  This collaboration brings Anonymised’s innovative on-device data processing [...]

  IDOpen WebPartnershipPrivacy

• Videoelephant Assumes Management of the USA Today Fast Channel

  1 year ago News

  

  VideoElephant, a leading video solutions provider, has assumed programming and distribution of the USA TODAY FAST Channel and Over the Top (OTT) properties, part of Gannett Co., Inc. America’s largest newspaper publisher. This engagement is an expansion of VideoElephant’s more [...]

  PartnershipStreamingTV

• MGID Announces Two Strategic New Hires to Focus on the Next Phase of Growth

  1 year ago News

  

  Global advertising platform MGID  announced the appointment of Kenneth López Triquell as VP of sales, and Tadej Pavlic as head of product - advertisers. The new hires will help MGID support advertisers, building on existing relationships and expanding the business [...]

  AdvertisingAppointment

• AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

  1 year ago News

  

  AdPlayer.Pro, the world’s leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platform’s functionality. According to the company’s announcement, some of the latest updates focus on [...]

  Ad TechAudioVideoViewability