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Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer
GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new chief marketing officer (CMO). "We're absolutely thrilled to welcome Kerel as our new CMO," said Phil Schraeder, CEO of GumGum. "This [...]
IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe
IAB Europe, the leading European-level industry association for the digital advertising industry, has today (July 23rd, 2024) released the first Pan-European Attitudes to Retail Media Report for 2024, offering a fully comprehensive overview of the current status and future trends [...]
Opti Digital Partners with Prohaska Consulting to Drive North America Expansion
Opti Digital, the European AdTech platform, has announced a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year. Opti Digital, [...]
Azerion Appoints Roxanne Harley as Head of Growth UK
Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the promotion of Roxanne Harley to Head of Growth in a role that will see her spearhead a new team that drives Azerion’s UK commercial growth initiatives. [...]
New research by DoubleVerify indicates UK is underperforming in Brand Suitability
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report. The report reveals that the UK is lagging behind in terms of brand safety, [...]
Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week
UK holiday park operator is nominated for accelerating activation using first-party data. Parkdean Resorts is thrilled to be shortlisted for this prestigious award, having started their first-party data activation six months ago, this holiday park operator is going from strength [...]
ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities
ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated [...]
AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units
AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable [...]
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