ExchangeWire PressBox

Articles by ExchangeWire

• Greenbids Announces Compliance with GARM’s Global Framework

  2 years ago News

  

  Greenbids, a trailblazer in sustainable advertising solutions, is excited to announce its compliance with the Global Alliance for Responsible Media (GARM) framework to measure media’s carbon emissions. This achievement, under the auspices of the World Federation of Advertisers (WFA), underscores [...]

  AdvertisingEnvironmentalSustainabilityTransparency

• ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership

  2 years ago News

  

  ThisThat, the global award-winning data company revolutionising advertising metrics for the new era of community-led advertising, is proud to announce the expansion of its partnership with RhythmInfluence, a premier influencer marketing company and part of Nexxen Group LLC. RhythmInfluence has [...]

  CampaignMarketingPartnershipSaaS

• IAB Europe Unveils Key Commitments & Policy Principles for 2024-2029 EU Legislative Term

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has published a paper outlining key commitments and policy principles ahead of the 2024-2029 EU legislative term, titled, "Towards an Inclusive, Safe, and Innovative Digital Europe." With [...]

  AdvertisingDigitalEnvironmentalEuropeSustainability

• Immediate Partners with Mantis to Offer Contextual Brand Safety & Targeting Solution

  2 years ago News

  

  Immediate, home to trusted brands that people love, which reach more than a third of UK adults, has announced a technology partnership with Mantis, a leading brand safety and contextual advertising solutions provider. This partnership will provide Immediate’s customers with [...]

  AddressabilityBrandsMonetisationPartnershipPublisher

• Tecnologia e Innovazione ai Cannes Lions 2024: Federico Salvitti di MINT Commenta i Sei Trend Principali

  2 years ago News

  

  L’ultima edizione dei Cannes Lions 2024 ha celebrato creatività, innovazione e le ultime novità dell'advertising e del marketing. Federico Salvitti, VP Growth per gli Stati Uniti di MINT, ha condiviso sei tendenze fondamentali emerse quest’anno. 1. La Fusione di Creatività e [...]

  AICustomer ExperienceEnvironmental

• Opti Digital se convierte en uno de los principales partners tecnológicos de El Tiempo

  2 years ago News

  

  Opti Digital, la ad tech europea fundada en 2018, está ampliando su presencia en los mercados americano y europeo, consolidándose como líder en la industria publicitaria digital española. Recientemente, la empresa anunció entre sus nuevos clientes el medio líder en [...]

  Ad TechAdvertiserAudiencePartnership

• Agility Selects Clinch as Their Ad Serving & DCO Technology Partner

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (June 28th, 2024) that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [...]

  Ad ServerAudienceCross-Channel

• Optimal Attention™: New Study Highlights Metric’s Key Role in Driving Brand Outcomes

  2 years ago News

  

  Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today (June 27th, 2024) announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s [...]

  AttentionCampaignResearchTargeting

• IAS is a Partner of the Equativ Curation Platform

  2 years ago News

  

  Equativ, the leading global independent ad tech platform, today (June 27th, 2024) announces the availability of Integral Ad Science (IAS)  pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a leading global media measurement and optimisation platform, will use its [...]

  Ad TechCurationPartnershipPrebid

• Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition among the top 25 retail media commerce marketers by the Path to Purchase Institute.  “P2PI’s [...]

  Ad ServerMarketerOmnichannelRetail Media