Sheila Obeng-King
Articles by Sheila
Digest: Roblox Teams Up with Google on ads; US Labour Watchdog Freezes Apple Cases Following Appointment by Trump
Today’s digest covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled by Reddit. Roblox Teams Up with Google on ads Google has announced a partnership with Roblox, enabling advertisers to buy and scale [...]
Digest: PayPal to Launch UK Ad Business in July; WARC Downgrades Ad Spend Outlook by $20bn across All Media
Today's digest discuses the launch of PayPal's UK Ad business, WARC's updated ad spend forecast, OpenAI's funding, and removal of diversity references from WPP's annual report. PayPal to Launch UK Ad Business in July PayPal will be launching its ad business [...]
Digest: Apple Fined over iOS Data Consent Practices; BBC Decides Against Podcast Ads Plan
Today's digest looks at fines over data consent practices, xAI's acquisition of X, and BBC abandoning its plan to introduce ads to podcasts. Apple Fined €150 Million Over iOS Data Consent Practices Apple Inc. has been fined €150m (£124m) by France’s [...]
Digest: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe
Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing features for advertisers. EU to lessen DMA blow on Apple and Meta to avoid US backlash The European Union is set [...]
The Stack: Major Advancements in AI
This week, we recap major advancements in the AI and advertising industries. In today’s MadTech Daily, we unpack possible tariff reductions, Google’s antitrust hearing, and copyright lawsuits The AI race is heating up with major players rolling out significant upgrades. OpenAI [...]
Digest: Instagram Enhances Partnership Ads; ChatGPT's Image Generator Gets an Upgrade
Today's Digest looks at Instagram's partnership ads, upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. Instagram Enhances Partnership Ads Instagram is expanding its Marketing API, making it easier for advertisers to run [...]
Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?
In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws. Outsmart Calls on [...]
Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent
Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology Secretary urging AI Copyright Critics to Embrace Change Meta Agrees to Stop Targeting UK User with Personalised Ads Meta, the owner of [...]
Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers
Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's ambitions to raise funds. Channel 4 launches new emissions measurement tool An advertising emissions measurement tool has been introduced [...]
The Stack: Major Developments in Ad Tech
This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s MadTech Daily, we dive into major acquisitions at Omnicom, the world’s first AI generated newspaper edition, and Google Search being [...]
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