Video

• IPONWEB: How to Optimise the Programmatic Advertising Ecosystem

  9 years ago Trader Talk

  

  Over the last two years the programmatic advertising ecosystem has multiplied many times over creating two distinct problems for programmatic technologists: Finding the resource and time required to integrate with all relevant vendor partners; and finding the best way to [...]

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• Weborama's Mathieu Roche on DMP Usage Across Europe

  9 years ago Trader Talk

  

  Over the last five years DMPs have become a key layer of the advertising/marketing technology landscape. Earlier this year (April 2016) ExchangeWire Research, in association with Weborama published the first comprehensive report on the state of the DMP industry in Europe. In [...]

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• Telecoms Expert Dean Bubley Explains the Flaws of Network-Level Ad Blocking

  9 years ago Trader Talk

  

  Next week (13 June) Three UK will be launching a 24 hour trial of Shine's ad blocking technology with a selection of customers. With network-level ad blocking commanding many column inches and concerns across the ad tech industry, ExchangeWire wanted [...]

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• Progressing the ATD Model – What Does the Future Hold?

  9 years ago Event Videos

  

  How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et al. have declared war on their earlier business models, and increasing numbers of client-side marketers are contemplating taking their programmatic [...]

• What Do Marketers Really Think About Programmatic?

  9 years ago Event Videos

  

  In an excellent panel session at this year’s ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, data and programmatic media buying. The panel, moderated by ExchangeWire’s Contributing Editor, Wendy Hogan, assembled the most progressive marketers from the [...]

• Can Ad Tech Really Be an SaaS Model? And the Future of the Industry

  9 years ago Event Videos

  

  In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London. In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, [...]

• Is Programmatic Buying Just a Tactical Function? The Agency View.

  9 years ago Event Videos

  

  There continues to be a lot of talk around the agency’s role in programmatic buying. Some DR-focused brands are in-housing the function to sit alongside its search buying. Even big FMCGs are taking a more hands-on approach with programmatic – [...]

• OpenX CEO Tim Cadogan Discusses Publisher Yield Management Strategy

  9 years ago Event Videos

  

  In this week’s TraderTalkTV episode we feature a conversation with Tim Cadogan, OpenX CEO, that took place at the recent ATS New York event. In an extensive fireside chat with ExchangeWire CEO, Ciaran O’Kane, Cadogan covers a wide variety of areas [...]

• URX's Lauren Nemeth on How Deep Linking Works In Mobile Advertising

  9 years ago Event Videos

  

  Earlier this year at ATS New York, Lauren Nemeth, chief revenue officer at URX gave a refreshingly honest keynote presentation about the reasons behind her decision to leave programmatic after spending over seven years at AppNexus and Google combined. The [...]

• Spotify's Jana Jakovljevic Discusses Cross-Platform Advertising

  9 years ago Event Videos

  

  Filmed at ATS New York, this episode of TraderTalkTV features Jana Jakovljevic, head of programmatic solutions at Spotify. Here she gives a rare keynote presentation about the music streaming company’s role in the online ad industry and spoke for the [...]