Video

• Video Ads Are Worth Their Weight in Gold

  9 years ago Trader Talk

  

  In this episode Jourdain-Alexander Casale, VP strategy, Index Exchange, explains video header bidding to Ciaran O'Kane, CEO, ExchangeWire, in the first-ever TraderTalk TV to be filmed outside! Header bidding relied on open RTB protocol and leverages a website's header to send [...]

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• Programmatic TV, OOH & Audio – with IPONWEB

  9 years ago Trader Talk

  

  In the second instalment of IPONWEB's Cannes story Brian Golbere, general manager, emerging technology, IPONWEB, tells Ciaran O'Kane, CEO ExchangeWire how TV, out of home (OOH), and audio media owners are transforming themselves into audience-based, programmatic media sellers, and how [...]

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• How Programmatic & Branding Can Work Together

  9 years ago Trader Talk

  

  Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, CEO, Captify; and Natalie Monbiot, SVP, managing partner, strategic innovation, UM. United as a panel, chaired by Ciaran O'Kane, CEO, [...]

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• How Independence From Media Has Made Adform a Hidden GEM

  9 years ago Trader Talk

  

  In this episode of TraderTalk TV, filmed aboard Adform's boat at Cannes, ExchangeWire's CEO, Ciaran O'Kane speaks to: Gustav Mellentin, co-founder and CEO at Adform; Oli Whitten, COO; and Jay Stevens, CRO. O'Kane describes Adform as a 'hidden gem', citing their full-stack [...]

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• IPONWEB: How to Optimise the Programmatic Advertising Ecosystem

  9 years ago Trader Talk

  

  Over the last two years the programmatic advertising ecosystem has multiplied many times over creating two distinct problems for programmatic technologists: Finding the resource and time required to integrate with all relevant vendor partners; and finding the best way to [...]

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• Weborama's Mathieu Roche on DMP Usage Across Europe

  9 years ago Trader Talk

  

  Over the last five years DMPs have become a key layer of the advertising/marketing technology landscape. Earlier this year (April 2016) ExchangeWire Research, in association with Weborama published the first comprehensive report on the state of the DMP industry in Europe. In [...]

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• Telecoms Expert Dean Bubley Explains the Flaws of Network-Level Ad Blocking

  9 years ago Trader Talk

  

  Next week (13 June) Three UK will be launching a 24 hour trial of Shine's ad blocking technology with a selection of customers. With network-level ad blocking commanding many column inches and concerns across the ad tech industry, ExchangeWire wanted [...]

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• Progressing the ATD Model – What Does the Future Hold?

  9 years ago Event Videos

  

  How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et al. have declared war on their earlier business models, and increasing numbers of client-side marketers are contemplating taking their programmatic [...]

• What Do Marketers Really Think About Programmatic?

  9 years ago Event Videos

  

  In an excellent panel session at this year’s ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, data and programmatic media buying. The panel, moderated by ExchangeWire’s Contributing Editor, Wendy Hogan, assembled the most progressive marketers from the [...]

• Can Ad Tech Really Be an SaaS Model? And the Future of the Industry

  9 years ago Event Videos

  

  In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London. In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, [...]