Video

• The Impact of Programmatic on Emerging Channels

  9 years ago Trader Talk

  

  At ExchangeWire Live NYC in March, Lindsay Rowntree, Head of Content, ExchangeWire chaired a discussion between Jon Mansell, VP, Marketplace Innovation, MAGNA and Michael O’Neil, VP programmatic sales and partnerships, Triton Digital about how programmatic is impacting emerging channels, such [...]

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• A Futures Exchange for Digital Advertising: Q&A with Lou Severine & Richard Bush, NYIAX

  9 years ago Trader Talk

  

  In a special episode of TraderTalk TV, coming from New York City, ExchangeWire CEO Ciaran O'Kane speaks with Lou Severine, CEO, and Richard Bush, chief product and technology officer, of NYIAX (New York Interactive Advertising Exchange) – a new exchange [...]

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• OpenX's Caleb Sotelo on Bringing Back Control & Visibility to Publishers

  9 years ago Trader Talk

  

  At ExchangeWire Live NYC on 22 March, Caleb Sotelo, director of labs and staff engineer at OpenX, took to the stage to deliver a keynote speech on how OpenX are looking to bring back control and visibility to publishers. If you [...]

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• GroupM NA CEO Brian Lesser Discusses the Evolving Media Agency Model

  9 years ago Trader Talk

  

  In a special edition of TraderTalk TV, ExchangeWire's CEO, Ciaran O'Kane interviews Brian Lesser, CEO North America of GroupM. Lesser will be opening ExchangeWire Live in New York City on 22 March, discussing how the agency model remains relevant in [...]

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• Horizon Media's Trevor Mengel Discusses Agency Models & the Future of TV Buying

  9 years ago Trader Talk

  

  In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Trevor Mengel, director, programmatic product - HX, Horizon Media about Horizon's agency proposition and the changing face of TV media buying. In this episode [...]

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• Cadreon's Erica Schmidt Discusses the Evolution of the Agency Model

  9 years ago Trader Talk

  

  In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Erica Schmidt, managing director, North America, Cadreon about the evolution of the agency model. This episode covers: - The Cadreon business model and their development [...]

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• ATS NYC 2016 - Is Programmatic Video Going to Change the Media Buying Landscape?

  9 years ago Event Videos

  

  At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic video is going to change the media buying landscape. Panellists Jim Daily, president, USA, Teads.tv and Jana Meron, VP of [...]

• ATS NYC 2016 - The Rise of The Data-driven Publisher

  9 years ago Event Videos

  

  At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel discussion on the topic of the rise of the data-driven publisher between Sara Livingston, VP, Digital Strategy, Turner, Mike Finnegan, VP, Programmatic & Product Innovation, Live Nation [...]

• ATS NYC 2016 - Can the Combination of Creative and Programmatic Yield Better Results for Marketers?

  9 years ago Event Videos

  

  At ATS New York on 3 November, ExchangeWire’s head of content, Lindsay Rowntree moderated a discussion between  Julian Baring, general manager – North America, Adform and Erica Schmidt, managing director, North America, Cadreon on the topic of creative and programmatic, asking whether [...]

• ATS NYC 2016 - Making Upper Funnel Metrics Work With Programmatic

  9 years ago Event Videos

  

  At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO, Captify; Tyler Pietz, VP, programmatic, Cadreon; and Adam Heimlich, SVP programmatic, managing director of HX, Horizon Media on the topic [...]