Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB, Exchange Trading And The Impact of Online Video & Mobile in South East Asia

  14 years ago News

  

  Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he [...]

  DisplayDSPProgrammatic

• Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB & Exchange Trading in South East Asia

  14 years ago News

  

  Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also [...]

  Ad NetworkAd ServerAdvertiserAgencyAPACDataDisplayDSPExchangeInventoryMeasurementMedia SpendMobileProgrammaticPublisherSearchTargetingVideo

• Three Very Different Ad Network Tales: How The European Model Is Evolving In The Changing Display Space

  14 years ago News

  

  There were three trade press stories this week that exemplified the changing face of the ad network model in the European market. Although these news events were completely disjointed, it did yet again hit home how flexible, adaptable and [...]

  Ad NetworkAdvertiserAgencyDACHDisplayExchangeProgrammaticPublisherTrading

• AppNexus CEO And Co-Founder, Brian O'Kelley, Confirmed To Speak At ATS London On September 20

  14 years ago News

  

  Brian O'Kelley, one of the most revered figures in the burgeoning exchange space, is making his first UK keynote speech for nearly six years at ATS London on Tuesday, September 20. O'Kelley, CEO and Co-Founder of AppNexus, will deliver [...]

  Ad NetworkAd ServerDACHDisplayDSPEMEAExchangeProgrammaticPublisherTrading

• Janneke Niessen Discusses Improve Digital's 360Yield Offering; Looks To Address Regional Sell-Side Issues For The Fragmented European Market

  14 years ago News

  

  Improve Digital is releasing this week its 360Yield solution for the European market. Here Janneke Niessen, Co-founder and COO at Improve Digital, discusses the 360Yield offering and how the new solution will look to address the regional sell-side problems in [...]

  DACHDisplayEMEAExchangePerformanceProgrammaticTrading

• Zoopla's Jamie Jaggard Discusses Real-Time Buying, Attribution Modelling And The Post-View Impression Window

  14 years ago News

  

  The marketers' strategy around display continues to evolve as they move into the automated channel. Here Jamie Jaggard, Head of Consumer Marketing, Zoopla Ltd, discusses real-time buying, attribution modelling and the post-view impression window As a marketer what do you [...]

  AdvertiserattributionDisplayDSPProgrammatic

• Marc Theermann, VP Mobile AdMeld, Discusses The StrikeAd RTB Partnership

  14 years ago News

  

  Admeld and Strikead recently announced an integration partnership that will allow Strikead to buy European mobile display inventory via RTB. Here Marc Theermann, VP Mobile at AdMeld, discusses the partnership in detail, why mobile display is now ready to [...]

  Ad ServerDisplayExchangeTrading

• The Australian Buy-Side Discuss Growing Publisher Opposition To Programmatic Buying And Refusal To Sell To Agency Trading Desks

  14 years ago News

  

  There's been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the [...]

  Ad NetworkAgencyDisplayDSPExchangePublisherTrading

• The Australian Buy-Side Discuss Growing Publisher Opposition To Programmatic Buying And Refusal To Sell To Agency Trading Desks

  14 years ago News

  

  There's been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the automated [...]

  AgencyAPACAustraliaDemand SideDisplayDSPExchangeInventoryProgrammaticPublisherTradingTrading Desk

• Joe Apprendi, Collective CEO, Discusses The Tumri Acquisition And The Launch Of The Amp Exchange

  15 years ago News

  

  This week saw the last of the big dynamic creative solutions acquired by Collective. Joe Apprendi, Chief Executive Officer, Collective, discusses the recent acquisition and the launch of the AMP exchange - and what these new offerings will mean [...]

  DisplayExchangeTrading