Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

TraderTalk Episode Two: Peer39 Discusses The Value Of Semantic Targeting In Real-Time Buys
15 years ago News

Welcome to the second edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Paul Knegten, VP Marketing, MediaMath speaks to Peer39's [...]
Display Programmatic Targeting Trading
Why Now Is The Time European Publishers Should Be Building Their Own Exchange
15 years ago News

European publishers are nervous. Extremely nervous. They know change is in the air but are not quite sure what to do about it. On the one hand they have a behemoth technology player, who has a massive [...]
DACH Display DSP EMEA Exchange Programmatic Publisher
Stuart Spiteri Head of Media Platforms, Asia Pacific, Google Discusses Ad Exchange Growth And Increasing Publisher Yield Across The APAC Region
15 years ago News

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than [...]
Agency Display Exchange Programmatic Publisher Trading
Stuart Spiteri Head of Media Platforms, Asia Pacific, Google Discusses Ad Exchange Growth And Increasing Publisher Yield
15 years ago News

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than [...]
Ad Network Ad Server Advertiser Agency APAC Creative Data Display DSP Exchange Google Measurement Media Spend Monetisation Performance Programmatic Publisher SSP Trading Desk Video
The Ad Trading Summit London Returns In Spectacular Style On September 20
15 years ago News

It'll be twelve months in September since ExchangeWire did its first event in the Paramount. The inaugural half-day was attended by over 190 C-level execs from the nascent exchange eco-system in Europe - providing a forum for debate and [...]
Ad Network Ad Verification Advertiser Agency attribution DACH Data Display DMP DSP EMEA Exchange Programmatic Publisher Targeting Trading Video
Paul Cook, Tagman CEO, Discusses The Recent Forrester Report On Tag Management And How TagMan Addresses The Requirements For A TMS
15 years ago News

Forrester recently released its white paper on tag management, "How Tag Management Improves Web Intellegence". Here Paul Cook, CEO and founder of TagMan, discusses the report and how the company fits into the "nascent" tag management landscape. Why do you [...]
Advertiser attribution Display
Tsafrir Peles Discusses The DMG Proposition, How The Ad Net Model Is Evolving, And Growth In The Mobile Display Ad Space
15 years ago News

Tsafrir Peles is co-CEO at DMG (DSNR Media Group), a leading online marketing company. Here he discusses the DMG (DSNR Media Group) offering, how the ad net model is evolving, and the mobile ad space. Can you give some overview [...]
Ad Network Display Programmatic Trading
TraderTalk Episode One: Infectious Media Discusses Its Current Positioning In The Market, Attribution Modelling, Exchange Trading, Moving Beyond Retargeting And Much More...
15 years ago News

Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O'Kane, Editor-In-Chief of ExchangeWire speaks to [...]
Agency attribution Data Display DSP Programmatic TraderTalk TV
Jakob Nielsen Discusses New Internal Audience Buying Unit Xaxis & What It Will Mean For The Display Market
15 years ago News

GroupM announced today the launch of a new global audience buying unit, Xaxis. Xaxis will look to centralise WPP's core technology and trading expertise so that it can offer its advertising clients the ability to target specific audiences and [...]
Ad Network Agency Display DMP Exchange Programmatic Publisher Targeting Trading Video
Brian O'Kelley Discusses The Microsoft Ad Exchange Launch In The UK And Netherlands
15 years ago News

Microsoft announced this week that it's launching its ad exchange in the Netherlands and the UK. Here Brian O'Kelley, CEO and Founder of AppNexus, discusses the Microsoft Advertising Exchange rollout, the role being played by the AppNexus real-time technology [...]
Display EMEA Programmatic Trading