Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Making the Conversion: Opening Up the 97% of Prospects on your Website
On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and your own structure, but the fact of the matter is, the majority of people who visit your website do not [...]
How SMEs Can Benefit from Programmatic Advertising
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of [...]
Account-Based Marketing Turns the Funnel Upside Down: Q&A with Ray Kingman, CEO, Semcasting
The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers promoting the virtues of probabilistic data. What role can the common, yet less publicised, account-based marketing methodologies play in targeting and attribution? [...]
Programmatic Challenges: Raising the Floor as Well as the Ceiling
It's no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of these challenges still persist. In this piece, Robert Webster (pictured below), chief strategy officer, Crimtan [...]
Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising
Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy and Spain, have very different methods from the UK or France when it comes to publisher monetisation. Marco Guglielmin (pictured [...]
Why In-App Advertisers Can Still Thrive After the App Install Plateau
This year’s plateau in downloads has caused panic among in-app advertisers, who have begun to worry about the app’s premature demise and what that means for revenue. But, according to Todd Miller, global marketing solutions, Cheetah Ad Platform, the app market [...]
Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project
Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon Project. ExchangeWire speak with Kershaw about what his new role entails, how header bidding fits [...]
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